Michelle has a passion for consumer behavior and gets energy from business development. Michelle is analytical and likes to think in possibilities. She believes it is important to work from strategy to concrete actions, so that a plan will be actually realized.

Michelle studied Business Administration and Marketing Management at Tilburg University. She then gained experience in category management at Jumbo. In addition to her work, she followed the advanced food commerce program at EFMI. In her free time she is busy with her family, but she also enjoys music and spending time with friends.