Objective data is often lacking in family-owned businesses. That can lead to ill-informed decisions. An extraordinarily complex portfolio, many ‘long-tail’ products and steadily rising costs can be the result.
Our supply chain improvement programmes require a clear identification of your various sale channels, the products sold in those channels, and the differentiated promises made in those channels. This will allow you to make clear choices about your commercial strategy. Giving your sales people a sharper focus and an optimised, well-managed product portfolio will enable them to manage sales activities much more effectively.