To be successful in an increasingly rapidly changing world, continuous innovation is a necessary condition. Fostering collective innovation demands commitment, creativity and discipline of all the talented people in the organisation. Courage is necessary to experiment and to collaborate with other disciplines or even external parties. Courage is also necessary to say ‘stop’ in time. By challenging and utilising talented people at all layers of the organisation, you will find that new products, better processes and even new business models will spring to life. Encouraging managers and employees to work collectively and collaborate with external parties will inject new energy into the business and stimulate innovation, which is necessary for continuity.
Seeing and acting differently: collective innovation turns family businesses into industry leaders.