Merchandising is all about presenting the right products and services in the right place and at the right time and price to meet your commercial objectives. We’ll assist you in formulating and developing your merchandise strategy and instruments that link to your positioning strategy, and support you in managing your promotion process and reducing out-of-stock.
The process involves evaluating customer and product groups, channel segmentation and pricing, and producing a thorough product range analysis that gives the profitability of each product. At the end of the process, you’ll know which product groups to focus on. You’ll also be able to link your long-term objectives with product introductions via a budget cycle.