19 June 2023
Company
Rapidly growing customers demand commercial focus and a more professional sales approach.
Situation
- Family business in the production of confectionery
- Production for FMCG A-brands and PL retail
- Worldwide network of distributors
- Production in the Netherlands
Approach
- Workshops with Marketing & Sales team
- Creating commercial focus and enforcing choices from management
- Start working with Trade Marketing
- Start development of needed sales dashboards & reports
- Development of next level Key Account plans for key trading partners
Results
- 4 concrete commercial steps for realising company ambitions
- Focus on important trading partners (resulting in less complexity)
- More drive and urgency for R&D and innovation teams
- Improved contracts based on commercial choices