19 June 2023


Rapidly growing customers demand commercial focus and a more professional sales approach.


  • Family business in the production of confectionery
  • Production for FMCG A-brands and PL retail
  • Worldwide network of distributors
  • Production in the Netherlands


  • Workshops with Marketing & Sales team
  • Creating commercial focus and enforcing choices from management
  • Start working with Trade Marketing
  • Start development of needed sales dashboards & reports
  • Development of next level Key Account plans for key trading partners


  • 4 concrete commercial steps for realising company ambitions
  • Focus on important trading partners (resulting in less complexity)
  • More drive and urgency for R&D and innovation teams
  • Improved contracts based on commercial choices
Pexels Foto of Tima Miroshnichenko

Deel Dit Verhaal, Kies Je Platform!