Our client is a cash & carry format focused on freelance professionals with a turnover of more than 200 million euros. A franchise-formula, managed by 4 franchise-takers and owned by a mix of family owned companies and private equity.
The client is a stable and healthy company focused on turnover growth and profitability. After start of the new CEO priority number one was to stay relevant, increase the customer wallet share, increase market penetration and become an omnichannel player. Another target was to realise a breakthrough in new markets and create a distinguishing future proof format.
Gwynt supported the board, executive board and franchise-takers with reviewing the strategy. A comprehensive market analysis was made, potential disruptions were investigated, applicability of new technology was examined and strengthening of the capabilities was checked. The strategic cornerstones were detailed and validated and a detailed year-plan was approved. The strategy has been translated towards the service office and the franchise-taker outlets. Gwynt supported to get everyone on the same page with full commitment from the owners and safeguard growth and investments.
This brought a fully supported strategy including financial (growth) targets. A clear vision resulted into detailed action plans to achieve revenue growth, further margin increases and growth of market share. The detailed action plan to transform into an omnichannel player has almost been realised including one-to-one personalisation, webshop development and a fulfilment proposition. After one and a half years the company is performing above targets and expectations.