Company

• Family business in the production of confectionery
• Production for FMCG A-brands and PL retail
• Worldwide network of distributors
• Production in the Netherlands

Situation

In a very demanding market, a great need developed to reorganise the Marketing & Sales department to be able to answer customer questions better and more quickly.

Approach

• Workshops with Marketing & Sales team
• Understanding needs of both organization and M&S team
• Review and refine existing meeting structure
• Organisation of necessary information & tools
• Upgrade key workflows important for M&S team (e.g. S&OP, NPD, quotation process)

Results

• Better team spirit and division of labor
• Clear division of tasks, roles & responsibilities
• Improved collaboration M&S team with other departments
• More professional & faster way of working in favour of the customer

Pexels Foto of Tima Miroshnichenko