21 June 2023


  • Family business in the production of confectionery
  • Production for FMCG A-brands and PL retail
  • Worldwide network of distributors
  • Production in the Netherlands


In a very demanding market, a great need developed to reorganise the Marketing & Sales department to be able to answer customer questions better and more quickly.


  • Workshops with Marketing & Sales team
  • Understanding needs of both organization and M&S team
  • Review and refine existing meeting structure
  • Organisation of necessary information & tools
  • Upgrade key workflows important for M&S team (e.g. S&OP, NPD, quotation process)


  • Better team spirit and division of labor
  • Clear division of tasks, roles & responsibilities
  • Improved collaboration M&S team with other departments
  • More professional & faster way of working in favour of the customer
Pexels Foto of Tima Miroshnichenko

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