21 June 2023
Company
- Family business in the production of confectionery
- Production for FMCG A-brands and PL retail
- Worldwide network of distributors
- Production in the Netherlands
Situation
In a very demanding market, a great need developed to reorganise the Marketing & Sales department to be able to answer customer questions better and more quickly.
Approach
- Workshops with Marketing & Sales team
- Understanding needs of both organization and M&S team
- Review and refine existing meeting structure
- Organisation of necessary information & tools
- Upgrade key workflows important for M&S team (e.g. S&OP, NPD, quotation process)
Results
- Better team spirit and division of labor
- Clear division of tasks, roles & responsibilities
- Improved collaboration M&S team with other departments
- More professional & faster way of working in favour of the customer