Changing to an Omnichannel Organization?

How do you include everyone in the change to an Omnichannel Organization? What are the steps in that?

The change to an Omnichannel Organization rests on 3 key pillars. First, Leadership so that the transformation is actually propagated and supported by the organization. Then Project and process management to set everything up around the consumer so they don’t experience barriers or the “hard” side. And finally, Change Management to give all changes a place in the organization and ensure continuity, or the “soft” side.

Important topics we want to discuss with each other relate mainly to the organizational side of change (project and process management) and the human side of change (change management). How do you ensure support for the change to an Omnichannel Organization, what phases do you go through in the change process and how do you anchor this change in the organization.

We want to answer these questions together with the experts based on “Best practices”! So we are not going to talk about e.g. platform choice and technical setup in this working group, but rather the maturity of the omnichannel organization.

In short: We want to explore with you the challenges and success factors for effectively setting up and changing to an Omnichannel organization.

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Sign up for the new Omnichannel Organization expert group via the website of


Chairman: Gwynt is an organizational consulting firm in Retail and Industry that, among other things, helps companies with their Omnichannel transformation and become future-proof.
Host: The People Side of Change is a training firm that helps organizations increase their change capacity
Output: Blue Paper and an Omnichannel Scan to determine your starting position and the first steps to Omnichannel!

Roland Mulder – Ecommerce and Omnichannel specialist at Gwynt
Dennis van Hattem – Transformation specialist at Gwynt
Erik Steketee – Co-owner TPSOC and Prosci Advanced Instructor