An international non-food retailer with a strong value-for-money concept and a broad assortment was under increasing pressure from changing consumer behavior, growing online competition and a more complex operation. The ambition was clear: strengthen the formula and make it future-proof, with a scalable retail model and powerful omnichannel proposition.
Together we sharpened the positioning of formula and proposition. Based on an analysis of customer, market and formula, we reviewed the omnichannel strategy and translated it into concrete choices. We optimized assortment, pricing and category structures and designed a future-proof operating model and organization. This was laid down in a concrete roadmap, which served as a basis for decision-making with the management.
The result is a sharpened formula with clear positioning and focus on key target groups. There is a clear omnichannel strategy with concrete growth pillars, supported by an improved assortment with higher rotation and margin. In addition, implementation plans have been drawn up for operations and organization, laying the foundation for sustainable growth and profitability.
