A family business that is among the top 3 players in Fresh Convenience in the Netherlands faced the challenge of optimizing its strategy.
With a strong presence in the Dutch retail market, high quality standards and excellent service levels, the company was ready for the next step in its growth.
The focus was on refining its existing operations and identifying new growth opportunities for the future. Challenges and Approach We began with an in-depth analysis of the current product range, customer segments and the entire value chain.
This gave us valuable insights into the strengths and weaknesses of the existing business.
Based on this, we formulated a series of optimization opportunities for the company, with a special focus on increasing efficiency and profitability.
In addition to strengthening the current operations, it was important to look ahead.
Therefore, we developed a series of new growth directions for the future.
These new directions were developed into concrete workflows and plans for implementation, looking at both domestic and international opportunities. Results One of the most important results was the introduction of “Contribution Margin (CM)” as a new focus, moving the company from purely gross margin management to a broader view of profitability.
In addition, the category assessment yielded concrete areas for improvement for the existing business, with clear potential for further optimization.
New growth directions were set for the future, including a detailed overview of growth potential in new markets and countries.
These strategic changes in direction give the family business the tools to develop further and strengthen its position in the Fresh Convenience market.
