Strategy & innovation

Strategy Development

Building future-proofing

Successfully navigating a rapidly changing world

Maintaining a consistent course as a company is difficult in today’s world. Markets are changing rapidly under the influence of new technologies, business models, entrants and laws and regulations.

Innovations also have an increasingly shorter life cycle, which means that markets are rapidly becoming saturated. Consequence? A continuous search for relevance and profitability.

Enough reason to devote time and energy to answering fundamental questions, such as:

  • How will my customer, market and chain change in the near future?
  • What impact does sustainability and new legislation have within this?
  • What does this mean for the competition and my distinctiveness?
  • What options follow from this for further sharpening our positioning?
  • What competencies do we need to develop or strengthen for this?
  • How do we do that and achieve a healthy revenue model that way too?
  • How do we achieve support with all stakeholders?

Strategy development according to Gwynt

Strategy development is customized. Your market position and the life stage of the market are determining factors.

Are you a market leader in a mature market? Then you have an interest in a well thought out and supported long-term strategy. But are you a niche player in a highly disruptive market? Then different criteria often apply to your strategy.

What makes it extra complex? Companies are often not homogeneous. Many organizations operate in different markets, with different propositions. Differentiation in strategy is then essential.

Gwynt does not stop at creating the strategy, but continues to implement it.

Rob Klifman

CEO , Construction size

Strategy development: two tracks

In practice, we distinguish two tracks:


Planned strategy process, in which we work step by step with a broader group of stakeholders to develop a supported ambition, goals and detailed plans.

The systematic track is essential for larger companies in a mature market.


A strategy process in which we focus primarily on a supported purpose and corresponding organizational design, without tripping over uncertain details.

The pragmatic track is effective at the end and beginning of the market life cycle. These are phases of innovation and renewal.

From strategy to implementation

Strategy development is a process that we carry out shoulder to shoulder with our clients. In outline, we proceed as follows:


Common belief

Why do we want to be successful? Who are we doing this for? And to what extent is there (still) potential to actually do this? If this basis is not convincing, then existence is threatened.


Develop competitiveness

What building blocks contribute to our ambition? By benchmarking against direct competitors, we create a clear picture of challenges and opportunities. What innovations, competencies and partnerships make it possible to develop a real lead? What does this require in execution? How do we direct this? 


Choices and roadmap

We help make the right decisions, create a business plan, line up projects and set up monitoring.



A strategy is effective only when successfully implemented. Ultimately, the human side of change is critical. Gwynt knows how to get people and teams moving.

Want to know more?

Contact Joris van den Hurk, Partner at Gwynt
+31(0)6 261 089 69