A packaging company, led by the fourth generation of the family, was faced with the task of reviewing its commercial strategy.
With an intricate distribution network, its own retail organization in the Netherlands and operations in both wholesale and manufacturing in Asia, it needed a thorough review of its portfolio and new growth opportunities. Challenges and approach The first step in the process was a comprehensive financial analysis, in which we examined each product, business unit and market individually.
We complemented this with interviews with employees from all levels of the company, from management to the shop floor, to get a complete picture of the internal dynamics and gather insights that affect the business.
We also visited the company’s distribution centers and stores to get a closer look at operations.
This helped us identify inefficiencies and opportunities.
We then organized workshops with the management team and account managers, jointly setting strategic direction.
Finally, a thorough market survey was conducted to explore new growth opportunities. Results Based on the data and insights gathered, the product portfolio was optimized with a focus on contribution margin, leading to more efficient and profitable operations.
In addition, we developed a structured business development approach, enabling the company to target new opportunities.
We identified new markets and growth areas – so-called “new pockets of growth” – that will play an important role in the future.
The final outcome was a detailed roadmap for the next three years, which gives the company direction to grow further and strengthen its position in the packaging market.
