Omnichannel
Realizing a seamless customer experience
Omnichannel: putting the customer first
Customers expect a consistent proposition and brand experience, regardless of the channel used. If you want to achieve this as a company, it starts with properly creating an omnichannel organization. This seems easy but in practice, it is far from simple.
Questions we often encounter:
- What does the current and ideal customer journey look like?
- What does a consistent customer experience across all channels mean?
- How do we embed omnichannel processes throughout the organization?
- How do we take our omnichannel approach to the next level?
- In what ways do we translate our omnichannel into a digital roadmap?
Omnichannel roadmap
Omnichannel is not a party of the e-commerce or IT department, but touches the entire organization. Transforming into a true omnichannel organization requires involvement, alignment and commitment from all stakeholders.
Gwynt supports companies with a structured omnichannel program consisting of 4 steps.
Positioning
Where do you stand now? We do an initial quick scan to identify bottlenecks through the customer journey.
Setting direction
We set a dot on the horizon or sharpen the current omnichannel strategy.
Set up program
We create a “Gap analysis” and a realistic roadmap for realization.
Realize
We secure sponsorship, project management and change management.
Want to know more?
Contact Nick Vieberink, Senior Business Associate at Gwynt.
n.vieberink@gwynt.eu
+31(0)6 814 496 74