FORMULA AND OMNICHANNEL
your formula as a customer magnet
Being successful in retail or wholesale hinges on the formula. If the formula no longer appeals, you can shut down. Customers want to be surprised and entertained with attractive promotions, convenience and friendly employees who have product knowledge.
Do you want to continue to excite, inspire and retain customers? Do you have growth ambitions? Then your formula must be ironclad. Relevant, distinctive and always surprising.
Questions in which we help, for example:
- How do we continue to innovate ourselves and thereby surprise our customers?
- For my target audience and positioning, what is the ultimate customer journey?
- In what ways can I ensure enthusiastic and driven employees?
- Do our product range and services still match customer needs?
- What is needed to make our organization (more) profitable?
- Are there any opportunities for expansion for my formula?
Futureproof formula: construction and implementation
Developing and rolling out a future-proof formula is a process that requires careful execution. At Gwynt, this is in good hands. Because of our step-by-step approach, we don’t overlook anything.
Stap 1 - Klantinzicht en personacreatie
Wie zijn onze klanten en wat weten we over ze?
- Onderzoek en analyse van klantgedrag
- Verkenning relevante trends en customer insights
- Validatie van shopfeedback aan de hand van interne inzichten
- In kaart brengen van optimalisaties binnen de customer journey
Stap 2 - Futureproof formulestrategie
Bepalen waarin we willen uitblinken en relevante keuzes maken.
- Huidige formule toetsen op relevantie
- Concurrentie positioneren met het Futureproof Formule Model
- Ontwikkelthema’s concretiseren per bouwsteen
- Activeren en ondersteunen met personalisatie, data en technologie
Stap 3 - Uitwerken en operationaliseren
Concrete uitwerking van formule-onderwerpen met impactbeoordeling.
- Workshops per ontwikkelthema (eventueel met storechecks)
- Vertalen van thema’s naar concrete initiatieven en impactbepaling
- Ontwikkelen van programma en deelprojecten
- Ondersteuning bij besluitvorming en uitvoering
From strategy to implementation
Strategy development is a process that we carry out shoulder to shoulder with our clients.
In outline, we proceed as follows:
Omnichannel: putting the customer first
Customers expect a consistent proposition and brand experience, regardless of the channel used. If you want to achieve this as a company, it starts with properly creating an omnichannel organization. This seems easy but in practice, it is far from simple.
Questions we often encounter:
- What does the current and ideal customer journey look like?
- What does a consistent customer experience across all channels mean?
- How do we embed omnichannel processes throughout the organization?
- How do we take our omnichannel approach to the next level?
- In what ways do we translate our omnichannel into a digital roadmap?
Omnichannel roadmap
Developing and rolling out a future-proof formula is a process that requires careful execution. At Gwynt, this is in good hands. Because of our step-by-step approach, we don’t overlook anything.
Stap 1 - Positie bepalen
Waar sta je nu? We doen een eerste quickscan om knelpunten in kaart te brengen door de klantreis.
Stap 2 - Richting bepalen
We zetten een stip op de horizon of scherpen de huidige omnichannel strategie aan.
Stap 3 - Programma opzetten
We maken een ‘Gap-analyse’ en een realistische roadmap voor realisatie.
Stap 4 -
We borgen sponsorship, projectmanagement en change management.