FORMULA AND OMNICHANNEL

Your formula as a customer magnet

Being successful in retail or wholesale hinges on the formula. If the formula no longer appeals, you can shut down. Customers want to be surprised and entertained with attractive promotions, convenience and friendly employees who have product knowledge.

Do you want to continue to excite, inspire and retain customers? Do you have growth ambitions? Then your formula must be ironclad. Relevant, distinctive and always surprising.

Questions in which we help, for example:

  • How do we continue to innovate ourselves and thereby surprise our customers?
  • For my target audience and positioning, what is the ultimate customer journey?
  • In what ways can I ensure enthusiastic and driven employees?
  • Do our product range and services still match customer needs?
  • What is needed to make our organization (more) profitable?
  • Are there any opportunities for expansion for my formula?

Futureproof formula: construction and implementation

Developing and rolling out a future-proof formula is a process that requires careful execution. At Gwynt, this is in good hands. Because of our step-by-step approach, we don’t overlook anything.

  • Step 1 - Customer Insight and Persona Creation

    Who are our customers and what do we know about them?

    • Research and analysis of customer behavior
    • Explore relevant trends and customer insights
    • Validation of shop feedback using internal insights
    • Mapping optimizations within the customer journey

  • Step 2 - Future-Proof Formula Strategy

    Determine what we want to excel in and make relevant choices.

    • Review current formula for relevance
    • Competitive positioning with the Futureproof Formula Model
    • Making development themes concrete by building block
    • Activate and support with personalization, data and technology

  • Step 3 - Elaboration and Implementation

    Concrete development of formulaic topics with impact assessment.

    • Workshops by development theme (possibly with store checks)
    • Translating themes into concrete initiatives and impact determination
    • Development of program and subprojects
    • Decision-making and implementation support

From strategy to implementation

Strategy development is a process that we carry out shoulder to shoulder with our clients.

In outline, we proceed as follows:

Omnichannel: putting the customer first

Customers expect a consistent proposition and brand experience, regardless of the channel used. If you want to achieve this as a company, it starts with properly creating an omnichannel organization. This seems easy but in practice, it is far from simple.

Questions we often encounter:

  • What does the current and ideal customer journey look like?
  • What does a consistent customer experience across all channels mean?
  • How do we embed omnichannel processes throughout the organization?
  • How do we take our omnichannel approach to the next level?
  • In what ways do we translate our omnichannel into a digital roadmap?

Omnichannel roadmap

Developing and rolling out a future-proof formula is a process that requires careful execution. At Gwynt, this is in good hands. Because of our step-by-step approach, we don’t overlook anything.

  • Step 1 - Determine the position

    Where do you stand now? We do an initial quick scan to identify bottlenecks through the customer journey.

  • Step 2 - Determining Direction

    We set a dot on the horizon or sharpen the current omnichannel strategy.

  • Step 3 - Setting Up the Program

    We create a "Gap analysis" and a realistic roadmap for realization.

  • Step 4 -

    We secure sponsorship, project management and change management.

Want to know more about our approach?

Our specialists will be happy to explain our method further in a personal interview.

Please contact Nick Vieberink, Senior Business Associate at Gwynt.

N.Vieberink@gwynt.eu

Schedule an appointment right away