Strategy development with growth and sustainability for Lensli

14 September 2022

14 September 2022


For nearly 120 years, Horticoop has been working as a cooperative to ensure a healthy future for horticulture. It does this together with its members and with its companies in the fields of light, climate, technology and substrate. Horticoops companies, including Lensli, Horticoop Technical Services, Lumiforte and HortAmericas, are located at home and abroad.


The substrate company Lensli, one of Horticoop’s largest holdings, needed a new strategy with future prospects. Lensli supplies substrates for professional horticulture, a hugely competitive and price-driven market.


Together with the management team of Lensli and the Horticoop board of directors, a strategy was developed with growth and sustainability as common threads. All aspects of operations were included and described in a plan of action with concrete actions attached.


A new perspective, distinctiveness and new energy in the organization through the plan, elaboration and implementation under the guidance of Gwynt. We also provided an interim General Manager to direct and oversee this process, which resulted in sustainable growth.

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