{"id":248054,"date":"2024-04-26T08:53:13","date_gmt":"2024-04-26T08:53:13","guid":{"rendered":"https:\/\/www.gwynt.eu\/changements-dans-lalimentation-excellence-commerciale\/"},"modified":"2025-08-05T16:33:16","modified_gmt":"2025-08-05T16:33:16","slug":"changements-dans-lalimentation-excellence-commerciale","status":"publish","type":"post","link":"https:\/\/www.gwynt.eu\/fr\/changements-dans-lalimentation-excellence-commerciale\/","title":{"rendered":"Changements dans l’alimentation - Excellence commerciale"},"content":{"rendered":"

[et_pb_section fb_built=\"1″ _builder_version=\"4.16″ global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row _builder_version=\"4.16″ background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"4_4″ _builder_version=\"4.16″ custom_padding=\"|||\" pac_dcm_carousel_specific_module_num=\"0″ global_colors_info=\"{}\" custom_padding__hover=\"|||\" theme_builder_area=\"post_content\"][et_pb_text _builder_version=\"4.25.0″ background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" hover_enabled=\"0″ global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0″]<\/p>\n

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Le jeudi 28 mars, la douzi\u00e8me \u00e9dition de <\/span>Gamechangerz<\/span> dans le domaine de l’alimentation. <\/span>Dans le cadre de cette plateforme<\/span> l’attention est port\u00e9e sur <\/span>th\u00e8mes<\/span> th\u00e8mes actuels dans le secteur<\/span>secteur<\/span> et \u00e0 la possibilit\u00e9<\/span>heid<\/span> d’en discuter avec d’autres acteurs du secteur. <\/span>t<\/span>La discussion et la mise en r\u00e9seau. <\/span> <\/span> <\/span><\/strong><\/p>\n

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En raison de la pression croissante sur les rendements sains <\/span>requis de f<\/span>es entreprises du secteur de l’alimentation <\/span>non seulement sur le plan op\u00e9rationnel, mais aussi sur le plan commercial <\/span>excellent <\/span>ex\u00e9cuter. <\/span>Augmentation des co\u00fbts <\/span>en se d\u00e9veloppant<\/span> complexit\u00e9<\/span>appuyez sur <\/span>le pouvoir d’achat et <\/span>volume<\/span>s<\/span>mais aussi<\/span> consolidation<\/span> par<\/span> l’achat<\/span>des alliances,<\/span> ne fait qu’accro\u00eetre la n\u00e9cessit\u00e9<\/span>. <\/span>G<\/span>raison suffisante <\/span>donc <\/span>\u00e0 n<\/span>a <\/span>les <\/span>Des sujets tels que<\/span> l’innovation dans la cha\u00eene de production, <\/span>la durabilit\u00e9<\/span>, <\/span>m<\/span>m\u00e9canisation <\/span>et<\/span> r<\/span>obotisation<\/span>, c<\/span>ommercial <\/span>e<\/span>xcellence<\/span> en se concentrant cette fois-ci<\/span>. <\/span><\/span> <\/span><\/p>\n

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Tous les participants <\/span>ont \u00e9t\u00e9 accueillis<\/span> dans la magnifique maison des Indes occidentales \u00e0 Amsterdam, un b\u00e2timent dont l’histoire unique remonte au 17e si\u00e8cle.<\/span> Dans ce <\/span>lieu<\/span> w<\/span>\u00e9tait<\/span> si\u00e8cles<\/span> d\u00e9j\u00e0 <\/span>c<\/span>ommercial <\/span>e<\/span>xcellence <\/span> un th\u00e8me pertinent. Ce faisant, ici aussi <\/span> Mise en service de la construction de Fort Manhatt<\/span>a<\/span>n<\/span>qui deviendra plus tard New York.<\/span><\/span> <\/span><\/p>\n

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Une fois que tout le monde a trouv\u00e9 sa place dans la salle, <\/span>a suivi le discours de bienvenue <\/span>Par notre pr\u00e9sident du jour Joost Aarts. <\/span>Suivant <\/span>a donn\u00e9 le coup d’envoi \u00e0 Rogier Moes au nom de Gwynt <\/span>af, <\/span>avec une introduction <\/span>sur le th\u00e8me central<\/span> c<\/span>ommercial <\/span>e<\/span>xcellence.<\/span> Il <\/span>pr\u00e9sent\u00e9 <\/span>notre<\/span> cadre<\/span> pour <\/span>c<\/span>ommercial <\/span>e<\/span>xcellence<\/span>,<\/span> compos\u00e9 de c<\/span>ommerci<\/span>ial<\/span> strat\u00e9gie, portefeuille, prix et ventes. Ce faisant, les <\/span>pass\u00e9<\/span>et<\/span> bien s\u00fbr<\/span> nos nombreuses<\/span> e<\/span>r exp\u00e9riences de la pratique<\/span> et <\/span>concrets <\/span>concrets<\/span> la revue<\/span>.<\/span><\/span> <\/span><\/p>\n

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Milan Peeters, de GfK Consumer Panel Services, a ensuite pris la parole pour expliquer l’excellence commerciale du point de vue de l’acheteur. Dans sa pr\u00e9sentation, il a expliqu\u00e9 ce qui est important pour l’acheteur et a soulign\u00e9 la diff\u00e9rence entre les acheteurs existants et les nouveaux acheteurs. <\/span> <\/span><\/p>\n

Milan a conclu sa pr\u00e9sentation par une proposition, qui a ensuite \u00e9t\u00e9 discut\u00e9e \u00e0 la table. La proposition de GfK qu’il a pr\u00e9sent\u00e9e \u00e9tait la suivante : \"80% des choix commerciaux sont faits avec une connaissance insuffisante du march\u00e9 et du consommateur\". <\/span> <\/span><\/p>\n

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Dans une nouvelle composition <\/span>noms<\/span> Leonie <\/span>Kortleve<\/span> et Bas Boswinkel de Riedel <\/span>ci-apr\u00e8s <\/span>le mot, <\/span>de la<\/span> question centrale<\/span>d\u00e9claration<\/span> Comment survivre \u00e0 la \"temp\u00eate parfaite\" dans les produits de grande consommation ? <\/span>De la situation difficile dans laquelle ils ont trouv\u00e9 Riedel au d\u00e9but de leur aventure<\/span>, <\/span>\u00e9tait la mission<\/span>t <\/span>clair : r\u00e9cup\u00e9ration des marges <\/span>pour les partenaires commerciaux<\/span> et pleine attention <\/span>la croissance du volume gr\u00e2ce \u00e0 des innovations et des acquisitions intelligentes.<\/span> Naturellement, il a \u00e9galement \u00e9t\u00e9 accompagn\u00e9 <\/span>la derni\u00e8re \"temp\u00eate\" dans laquelle se trouve Riedel <\/span>\u00e0 discuter<\/span>accusant Riedel de<\/span>d<\/span> de se soustraire \u00e0 l’obligation de <\/span>taxe sur le sucre<\/span>. <\/span>Par<\/span> intelligent <\/span>et d’anticiper rapidement<\/span> semble<\/span> Riedel en \u00e9tat <\/span>a \u00e9t\u00e9 <\/span>les<\/span> accessible \u00e0 ses acheteurs.<\/span> Les discussions se sont poursuivies autour des tables sur la base des \u00e9l\u00e9ments suivants <\/span>les<\/span> deux d\u00e9clarations<\/span> que Riedel a apport\u00e9.<\/span><\/span> <\/span><\/p>\n

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Apr\u00e8s un \u00e9change de table <\/span>\u00e9tait Joris <\/span>Wa<\/span>e<\/span>ijen<\/span> de Brand Masters sur le tour. Le th\u00e8me de sa pr\u00e9sentation <\/span>est apparu<\/span> a <\/span>d\u00e9claration d’un<\/span> un ancien<\/span>-<\/span>cadre<\/span>qui<\/span> est toujours importante dans son travail quotidien : \"<\/span>f<\/span>aler dans la pr\u00e9paration = pr\u00e9parer dans l’\u00e9chec\". Il a ainsi mis l’accent sur <\/span>notamment <\/span>l’importance d’une bonne pr\u00e9paration <\/span>\u00e0<\/span> le d\u00e9veloppement des entreprises. <\/span>Suppl\u00e9mentaire <\/span>il a partag\u00e9 la le\u00e7on que <\/span>\u00e9quipes locales<\/span> essentiel<\/span> \u00e9taient<\/span> pour<\/span> la rapidit\u00e9 <\/span>la croissance internationale. <\/span>Aupr\u00e8s de la <\/span>diff\u00e9rents tableaux ont ensuite \u00e9t\u00e9 <\/span>d’\u00e9nergie sur la base de l’exp\u00e9rience acquise dans le cadre de l’initiative de l’Union europ\u00e9enne.<\/span> Sa d\u00e9claration : \"<\/span>i<\/span>La croissance internationale se fait \u00e0 100 % avec les populations locales. Le maximum pour l’investissement est donc de -\/- E <\/span>BITDA<\/span>\"<\/span><\/span> <\/span><\/p>\n

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L’heure du d\u00eener et du changement de table finale a sonn\u00e9.<\/span> Bert Baron de la Chocolaterie a pris la parole <\/span>sur la base de la d\u00e9claration suivante<\/span>: <\/span>\"<\/span>s<\/span>trat\u00e9gie = <\/span>f<\/span>ocus, pas de strat\u00e9gie sans une excellente ex\u00e9cution<\/span>\"<\/span>. Bert nous a fait revivre ses premi\u00e8res ann\u00e9es \u00e0 Coca<\/span>-<\/span>Cola dans lequel la disponibilit\u00e9 des produits <\/span>est un facteur d\u00e9cisif<\/span> d\u00e9cisif <\/span>dans cette ex\u00e9cution<\/span>. L’organisation<\/span> de<\/span> Coca<\/span>-<\/span>Cola <\/span>a <\/span>clairement<\/span> une \u00e9chelle diff\u00e9rente de celle de<\/span> de son employeur actuel : la chocolaterie<\/span>.<\/span> Cela ne change rien au fait que<\/span> la concentration et l’excellence de l’ex\u00e9cution <\/span>m\u00eame dans les<\/span> petites organisations sont essentielles.<\/span> est<\/span>. Bert <\/span>mettre <\/span>puis la <\/span>partie<\/span>participants un dernier ke<\/span>avec sa th\u00e8se<\/span> th\u00e8se : \"<\/span>a<\/span>ex\u00e9cution devient de plus en plus importante, qu’est-ce que cela signifie pour le profil de votre personnel ?\"<\/span>.<\/span> <\/span><\/span> <\/span><\/p>\n

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Dans l’ensemble, il s’agit d’un autre \u00e9v\u00e9nement fantastique avec des intervenants de qualit\u00e9. <\/span>fantastique avec des orateurs de qualit\u00e9, <\/span>de belles <\/span>discussions<\/span>mais aussi des <\/span> Convivialit\u00e9 et bonne ch\u00e8re ensemble. Gwynt remercie tout le monde pour <\/span>leur contribution et leur pr\u00e9sence.<\/span> <\/span><\/span> <\/span><\/p>\n

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Vous voulez en savoir plus sur le contenu des pr\u00e9sentations, ou vous pr\u00e9f\u00e9rez recevoir imm\u00e9diatement de bons conseils sur la mani\u00e8re d’exceller dans le commerce ? Prenez contact avec nous. <\/strong><\/p>\n<\/div>\n

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Le jeudi 28 mars, la douzi\u00e8me \u00e9dition de Gamechangerz dans le domaine de l’alimentation. Dans le cadre de cette plateforme l’attention est port\u00e9e sur th\u00e8mes th\u00e8mes actuels dans le secteursecteur et \u00e0 la possibilit\u00e9heid d’en discuter avec d’autres acteurs du secteur. tLa discussion et la mise en r\u00e9seau. 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