{"id":252018,"date":"2026-04-06T19:57:39","date_gmt":"2026-04-06T18:57:39","guid":{"rendered":"https:\/\/www.gwynt.eu\/gestion-des-categories-2\/"},"modified":"2026-04-06T20:20:49","modified_gmt":"2026-04-06T19:20:49","slug":"gestion-des-categories-2","status":"publish","type":"page","link":"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories-2\/","title":{"rendered":"Gestion des cat\u00e9gories"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"252018\" class=\"elementor elementor-252018 elementor-251431\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6912fa82 e-flex e-con-boxed e-con e-parent\" data-id=\"6912fa82\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43de18d2 e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"43de18d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a82b37b elementor-widget elementor-widget-heading\" data-id=\"a82b37b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GESTION DES CAT\u00c9GORIES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a9c83fd e-flex e-con-boxed e-con e-parent\" data-id=\"5a9c83fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f68f459 e-con-full e-flex e-con e-child\" data-id=\"7f68f459\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a968bb elementor-widget elementor-widget-heading\" data-id=\"5a968bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9veloppement et optimisation des cat\u00e9gories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d73905f elementor-widget elementor-widget-heading\" data-id=\"2d73905f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accro\u00eetre le caract\u00e8re distinctif et gagner des parts de march\u00e9 avec des rendements sains<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d005ec6 elementor-widget elementor-widget-text-editor\" data-id=\"4d005ec6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">L&rsquo;assortiment est l&rsquo;un des principaux facteurs de diff\u00e9renciation. La gestion des cat\u00e9gories a pour t\u00e2che importante de maintenir l&rsquo;assortiment \u00e0 jour et d&rsquo;atteindre les objectifs en mati\u00e8re de chiffre d&rsquo;affaires, de marge et de part de march\u00e9.   <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/p><p><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">Gwynt poss\u00e8de une vaste exp\u00e9rience en mati\u00e8re de gestion des cat\u00e9gories et comprend l&rsquo;agitation quotidienne dans le commerce de d\u00e9tail et du c\u00f4t\u00e9 des fournisseurs. Nous vous apportons notre soutien dans divers domaines, le cas \u00e9ch\u00e9ant en tant que gestionnaire de cat\u00e9gorie (int\u00e9rimaire) ou gestionnaire de projet. Parmi les sujets possibles, citons l&rsquo;\u00e9laboration d&rsquo;un plan strat\u00e9gique, l&rsquo;am\u00e9lioration des processus, la promotion de la coop\u00e9ration entre les d\u00e9partements ou entre le client et le fournisseur et l&rsquo;acc\u00e9l\u00e9ration des processus d&rsquo;innovation.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-289bb18d e-con-full e-flex e-con e-child\" data-id=\"289bb18d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dc5c24a e-flex e-con-boxed e-con e-parent\" data-id=\"1dc5c24a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79aa2aaf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"79aa2aaf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-495641f7 e-flex e-con-boxed e-con e-parent\" data-id=\"495641f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b170bb e-con-full e-flex e-con e-child\" data-id=\"5b170bb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c8500d1 e-con-full e-flex e-con e-child\" data-id=\"5c8500d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10f6135 elementor-widget elementor-widget-heading\" data-id=\"10f6135\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pourquoi la gestion par cat\u00e9gorie ?  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488107c2 elementor-widget elementor-widget-text-editor\" data-id=\"488107c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Augmenter le chiffre d&rsquo;affaires et la rentabilit\u00e9 d&rsquo;une cat\u00e9gorie<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Am\u00e9liorer la pertinence pour le client, ce qui se traduit par une plus grande satisfaction de ce dernier<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Renforcer le caract\u00e8re distinctif gr\u00e2ce \u00e0 une offre adapt\u00e9e<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Des op\u00e9rations plus efficaces : des achats, une gestion des stocks et une gestion des assortiments plus efficaces<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimisation du marketing et des promotions<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Rendre une cat\u00e9gorie plus durable : moins de d\u00e9chets, rendre les produits (de marque propre) plus durables, offre plus saine<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les bons produits au bon endroit : une approche omnicanale avec une offre diff\u00e9renci\u00e9e<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc5179e e-flex e-con-boxed e-con e-parent\" data-id=\"1cc5179e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58afbbf elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"58afbbf\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tCette approche s'est av\u00e9r\u00e9e tr\u00e8s utile pour commencer \u00e0 travailler ensemble de mani\u00e8re constructive et elle vous permet de voir des choses dans les processus que vous pouvez am\u00e9liorer en permanence. Vous n'avez jamais fini. Nous avons pu r\u00e9duire les stocks de mani\u00e8re significative gr\u00e2ce \u00e0 la mise en \u0153uvre.  \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Arjaan van der Giessen CCO, Schouten Europe<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60537b7 e-flex e-con-boxed e-con e-parent\" data-id=\"60537b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68c01bb3 e-con-full e-flex e-con e-child\" data-id=\"68c01bb3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0ca686 elementor-widget elementor-widget-heading\" data-id=\"5a0ca686\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOTRE VISION DE LA GESTION DES CAT\u00c9GORIES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b351 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"22b351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p aria-level=\"2\"><strong><span class=\"TextRun SCXW106135878 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW106135878 BCX8\">Cat\u00e9gorie<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\"> Le management est <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">une profession <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">d<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">en constante \u00e9volution.<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\"> <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">Nous pensons qu&rsquo;il faut commencer par des principes de formule et des cadres commerciaux.  <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">Sur cette base, un plan strat\u00e9gique par cat\u00e9gorie (3-5 ans) et\/ou un plan annuel sont \u00e9labor\u00e9s. Ce plan comprend   <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">Parmi d&rsquo;autres tendances, <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">des informations sur la concurrence, <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">le d\u00e9veloppement des cat\u00e9gories, les points forts<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\"> et une <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW106135878 BCX8\">feuille de route<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">  pour la mise en \u0153uvre. Par la suite, les   <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">le plan doit \u00eatre mis en \u0153uvre en collaboration avec diff\u00e9rents services.<\/span><\/span><span class=\"EOP SCXW106135878 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span> <\/strong><\/p><p aria-level=\"2\"><span data-contrast=\"none\">Ce que Gwynt peut faire pour vous aider :<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Affiner les principes de la formule ou les cadres commerciaux<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Am\u00e9liorer le travail fond\u00e9 sur les donn\u00e9es en mettant en \u0153uvre des outils et en formant les gestionnaires de cat\u00e9gories<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mise en place ou am\u00e9lioration des processus, tels que les plans strat\u00e9giques par cat\u00e9gorie, les plans annuels, la marque propre, la marge sur l&rsquo;article, le prix, la promotion.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\">Am\u00e9liorer la coop\u00e9ration en clarifiant les r\u00f4les et les responsabilit\u00e9s<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"auto\">Soutien \u00e0 la mise en \u0153uvre d&rsquo;offres diff\u00e9renci\u00e9es<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gestion int\u00e9rimaire des cat\u00e9gories<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-414d98b5 e-con-full e-flex e-con e-child\" data-id=\"414d98b5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ace08de e-con-full e-flex e-con e-parent\" data-id=\"6ace08de\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137feb elementor-cta--layout-image-left elementor-widget__width-inherit elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"137feb\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.gwynt.eu\/wp-content\/uploads\/Gwynt_Kantoor-30-Michelle-Muller.jpg);\" role=\"img\" aria-label=\"Gwynt_Office-30-Michelle-Muller\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tVous voulez en savoir plus ?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tContactez Michelle Muller, associ\u00e9e commerciale chez Gwynt.  \n\nm.muller@gwynt.eu\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/meetings.hubspot.com\/MICHELLE-MULLER?uuid=71dad62b-aaf9-450b-9772-c0fc2f935adb\">\n\t\t\t\t\t\tPRENEZ RENDEZ-VOUS IMM\u00c9DIATEMENT\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GESTION DES CAT\u00c9GORIES D\u00e9veloppement et optimisation des cat\u00e9gories Accro\u00eetre le caract\u00e8re distinctif et gagner des parts de march\u00e9 avec des rendements sains L&rsquo;assortiment est l&rsquo;un des principaux facteurs de diff\u00e9renciation. La gestion des cat\u00e9gories a pour t\u00e2che importante de maintenir l&rsquo;assortiment \u00e0 jour et d&rsquo;atteindre les objectifs en mati\u00e8re de chiffre d&rsquo;affaires, de marge et [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-252018","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gestion des cat\u00e9gories - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion des cat\u00e9gories - Gwynt\" \/>\n<meta property=\"og:description\" content=\"GESTION DES CAT\u00c9GORIES D\u00e9veloppement et optimisation des cat\u00e9gories Accro\u00eetre le caract\u00e8re distinctif et gagner des parts de march\u00e9 avec des rendements sains L&rsquo;assortiment est l&rsquo;un des principaux facteurs de diff\u00e9renciation. La gestion des cat\u00e9gories a pour t\u00e2che importante de maintenir l&rsquo;assortiment \u00e0 jour et d&rsquo;atteindre les objectifs en mati\u00e8re de chiffre d&rsquo;affaires, de marge et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Gwynt\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T19:20:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories-2\/\",\"url\":\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories-2\/\",\"name\":\"Gestion des cat\u00e9gories - Gwynt\",\"isPartOf\":{\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#website\"},\"datePublished\":\"2026-04-06T18:57:39+00:00\",\"dateModified\":\"2026-04-06T19:20:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories-2\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.gwynt.eu\/fr\/page-daccueil-propre\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gestion des cat\u00e9gories\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#website\",\"url\":\"https:\/\/www.gwynt.eu\/fr\/\",\"name\":\"Gwynt\",\"description\":\"Echte doorbraken bereik je samen\",\"publisher\":{\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gwynt.eu\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#organization\",\"name\":\"Gwynt\",\"url\":\"https:\/\/www.gwynt.eu\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png\",\"contentUrl\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png\",\"width\":363,\"height\":431,\"caption\":\"Gwynt\"},\"image\":{\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/gwynt\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gestion des cat\u00e9gories - Gwynt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Gestion des cat\u00e9gories - Gwynt","og_description":"GESTION DES CAT\u00c9GORIES D\u00e9veloppement et optimisation des cat\u00e9gories Accro\u00eetre le caract\u00e8re distinctif et gagner des parts de march\u00e9 avec des rendements sains L&rsquo;assortiment est l&rsquo;un des principaux facteurs de diff\u00e9renciation. 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