{"id":247333,"date":"2024-05-21T09:22:30","date_gmt":"2024-05-21T09:22:30","guid":{"rendered":"https:\/\/www.gwynt.eu\/gestion-des-categories\/"},"modified":"2025-08-05T16:07:05","modified_gmt":"2025-08-05T16:07:05","slug":"gestion-des-categories","status":"publish","type":"page","link":"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/","title":{"rendered":"Gestion des cat\u00e9gories"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _dynamic_attributes=\u00a0\u00bblink_option_url\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#006FB9&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#e14e12 0%|#f39200 100%\u00a0\u00bb min_height=\u00a0\u00bb50px\u00a0\u00bb height=\u00a0\u00bb50px\u00a0\u00bb max_height=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb link_option_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMzAwOCJ9fQ==@\u00a0\u00bb border_color_bottom=\u00a0\u00bb#F39200&Prime; global_module=\u00a0\u00bb246285&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_image_width=\u00a0\u00bb100%\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px|1px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Strat\u00e9gie et innovation<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ECECEC\u00a0\u00bb min_height=\u00a0\u00bb103.2px\u00a0\u00bb custom_padding=\u00a0\u00bb22px||14px|||\u00a0\u00bb border_color_bottom=\u00a0\u00bb#F39200&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_image_width=\u00a0\u00bb100%\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Gestion des cat\u00e9gories<\/h1>\n<h2>D\u00e9veloppement et optimisation des cat\u00e9gories<o:p><\/o:p><o:p><\/o:p><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Accro\u00eetre le caract\u00e8re distinctif et gagner des parts de march\u00e9 avec des rendements sains<o:p><\/o:p><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span data-contrast=\"auto\">L&rsquo;assortiment est l&rsquo;un des principaux facteurs de diff\u00e9renciation. La gestion des cat\u00e9gories a pour t\u00e2che importante de maintenir l&rsquo;assortiment \u00e0 jour et d&rsquo;atteindre les objectifs en mati\u00e8re de chiffre d&rsquo;affaires, de marge et de part de march\u00e9.   <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">Gwynt poss\u00e8de une vaste exp\u00e9rience en mati\u00e8re de gestion des cat\u00e9gories et comprend l&rsquo;agitation quotidienne dans le commerce de d\u00e9tail et du c\u00f4t\u00e9 des fournisseurs. Nous vous apportons notre soutien dans divers domaines, le cas \u00e9ch\u00e9ant en tant que gestionnaire de cat\u00e9gorie (int\u00e9rimaire) ou gestionnaire de projet. Parmi les sujets possibles, citons l&rsquo;\u00e9laboration d&rsquo;un plan strat\u00e9gique, l&rsquo;am\u00e9lioration des processus, la promotion de la coop\u00e9ration entre les d\u00e9partements ou entre le client et le fournisseur et l&rsquo;acc\u00e9l\u00e9ration des processus d&rsquo;innovation.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.gwynt.eu\/wp-content\/uploads\/DePlus_Boxtel-63-1.jpg\u00a0\u00bb title_text=\u00a0\u00bbDePlus_Boxtel-63 (1)\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ECECEC\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><b><span data-contrast=\"auto\">Pourquoi la gestion par cat\u00e9gorie ?<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Augmenter le chiffre d&rsquo;affaires et la rentabilit\u00e9 d&rsquo;une cat\u00e9gorie<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Am\u00e9liorer la pertinence pour le client, ce qui se traduit par une plus grande satisfaction de ce dernier<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Renforcer le caract\u00e8re distinctif gr\u00e2ce \u00e0 une offre adapt\u00e9e<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Des op\u00e9rations plus efficaces : des achats, une gestion des stocks et une gestion des assortiments plus efficaces<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimisation du marketing et des promotions<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Rendre une cat\u00e9gorie plus durable : moins de d\u00e9chets, rendre les produits (de marque propre) plus durables, offre plus saine<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les bons produits au bon endroit : une approche omnicanale avec une offre diff\u00e9renci\u00e9e<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#28367b 0%|#006fb9 100%\u00a0\u00bb custom_padding=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_image_width=\u00a0\u00bb13%\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_testimonial author=\u00a0\u00bbArjaan van der Giessen\u00a0\u00bb job_title=\u00a0\u00bbCCO\u00a0\u00bb company_name=\u00a0\u00bbSchouten Europe\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/www.gwynt.eu\/wp-content\/uploads\/Een-titel-toevoegen-1.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><b>Cette approche s&rsquo;est av\u00e9r\u00e9e tr\u00e8s utile pour commencer \u00e0 travailler ensemble de mani\u00e8re constructive et elle vous permet de voir des choses dans les processus que vous pouvez am\u00e9liorer en permanence. Vous n&rsquo;avez jamais fini. Nous avons pu r\u00e9duire les stocks de mani\u00e8re significative gr\u00e2ce \u00e0 la mise en \u0153uvre.  <\/b><\/h3>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: center;\">Notre vision de la gestion des cat\u00e9gories<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.gwynt.eu\/wp-content\/uploads\/catagory-management.png\u00a0\u00bb title_text=\u00a0\u00bbcat\u00e9gorie-gestion\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p aria-level=\"2\"><span data-contrast=\"none\"><strong><span data-contrast=\"auto\" xml:lang=\"NL-NL\" lang=\"NL-NL\" class=\"TextRun SCXW106135878 BCX8\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW106135878 BCX8\">Cat\u00e9gorie<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\"> Le management est <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">une profession <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">d<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">en constante \u00e9volution.<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\"> <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">Nous pensons qu&rsquo;il faut commencer par des principes de formule et des cadres commerciaux.  <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">Sur cette base, un plan strat\u00e9gique par cat\u00e9gorie (3-5 ans) et\/ou un plan annuel sont \u00e9labor\u00e9s. Ce plan comprend   <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">Parmi d&rsquo;autres tendances, <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">des informations sur la concurrence, <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">le d\u00e9veloppement des cat\u00e9gories, les points forts<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\"> et une <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW106135878 BCX8\">feuille de route<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">  pour la mise en \u0153uvre. Par la suite, les   <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">le plan doit \u00eatre mis en \u0153uvre en collaboration avec diff\u00e9rents services.<\/span><\/span><span class=\"EOP SCXW106135878 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span> <\/strong><\/span><\/p>\n<p aria-level=\"2\"><span data-contrast=\"none\">Ce que Gwynt peut faire pour vous aider :<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"><\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Affiner les principes de la formule ou les cadres commerciaux<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Am\u00e9liorer le travail bas\u00e9 sur les donn\u00e9es en mettant en \u0153uvre des outils et en formant les gestionnaires de cat\u00e9gories<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mise en place ou am\u00e9lioration des processus, tels que les plans strat\u00e9giques par cat\u00e9gorie, les plans annuels, la marque propre, la marge sur l&rsquo;article, le prix, la promotion.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\">Am\u00e9liorer la coop\u00e9ration en clarifiant les r\u00f4les et les responsabilit\u00e9s<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"auto\">Soutien \u00e0 la mise en \u0153uvre d&rsquo;offres diff\u00e9renci\u00e9es<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gestion int\u00e9rimaire des cat\u00e9gories<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li>\n<\/ul>\n<ul><\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ECECEC\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,3_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.gwynt.eu\/wp-content\/uploads\/Gwynt_Kantoor-30-Michelle-Muller.jpg\u00a0\u00bb title_text=\u00a0\u00bbGwynt_Office-30-Michelle-Muller\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Vous voulez en savoir plus ?  <o:p><\/o:p><\/h3>\n<p>Contactez Michelle Muller, associ\u00e9e commerciale chez Gwynt.<\/p>\n<p><a href=\"mailto:m.muller@gwynt.eu\">m.muller@gwynt.eu<\/a><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/meetings.hubspot.com\/michelle-muller\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbPrenez rendez-vous maintenant\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb button_bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie et innovationGestion des cat\u00e9gories D\u00e9veloppement et optimisation des cat\u00e9goriesAccro\u00eetre le caract\u00e8re distinctif et gagner des parts de march\u00e9 avec des rendements sainsL&rsquo;assortiment est l&rsquo;un des principaux facteurs de diff\u00e9renciation. La gestion des cat\u00e9gories a pour t\u00e2che importante de maintenir l&rsquo;assortiment \u00e0 jour et d&rsquo;atteindre les objectifs en mati\u00e8re de chiffre d&rsquo;affaires, de marge et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-247333","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gestion des cat\u00e9gories - Gwynt<\/title>\n<meta name=\"description\" content=\"D\u00e9veloppement et optimisation des cat\u00e9gories. Comment accro\u00eetre la diff\u00e9renciation et gagner des parts de march\u00e9 avec votre gamme de produits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion des cat\u00e9gories - Gwynt\" \/>\n<meta property=\"og:description\" content=\"D\u00e9veloppement et optimisation des cat\u00e9gories. Comment accro\u00eetre la diff\u00e9renciation et gagner des parts de march\u00e9 avec votre gamme de produits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/\" \/>\n<meta property=\"og:site_name\" content=\"Gwynt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T16:07:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/\",\"url\":\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/\",\"name\":\"Gestion des cat\u00e9gories - Gwynt\",\"isPartOf\":{\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#website\"},\"datePublished\":\"2024-05-21T09:22:30+00:00\",\"dateModified\":\"2025-08-05T16:07:05+00:00\",\"description\":\"D\u00e9veloppement et optimisation des cat\u00e9gories. Comment accro\u00eetre la diff\u00e9renciation et gagner des parts de march\u00e9 avec votre gamme de produits.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.gwynt.eu\/fr\/page-daccueil-propre\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gestion des cat\u00e9gories\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#website\",\"url\":\"https:\/\/www.gwynt.eu\/fr\/\",\"name\":\"Gwynt\",\"description\":\"Echte doorbraken bereik je samen\",\"publisher\":{\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gwynt.eu\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#organization\",\"name\":\"Gwynt\",\"url\":\"https:\/\/www.gwynt.eu\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png\",\"contentUrl\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png\",\"width\":363,\"height\":431,\"caption\":\"Gwynt\"},\"image\":{\"@id\":\"https:\/\/www.gwynt.eu\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/gwynt\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gestion des cat\u00e9gories - Gwynt","description":"D\u00e9veloppement et optimisation des cat\u00e9gories. Comment accro\u00eetre la diff\u00e9renciation et gagner des parts de march\u00e9 avec votre gamme de produits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/","og_locale":"fr_FR","og_type":"article","og_title":"Gestion des cat\u00e9gories - Gwynt","og_description":"D\u00e9veloppement et optimisation des cat\u00e9gories. Comment accro\u00eetre la diff\u00e9renciation et gagner des parts de march\u00e9 avec votre gamme de produits.","og_url":"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/","og_site_name":"Gwynt","article_modified_time":"2025-08-05T16:07:05+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/","url":"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/","name":"Gestion des cat\u00e9gories - Gwynt","isPartOf":{"@id":"https:\/\/www.gwynt.eu\/fr\/#website"},"datePublished":"2024-05-21T09:22:30+00:00","dateModified":"2025-08-05T16:07:05+00:00","description":"D\u00e9veloppement et optimisation des cat\u00e9gories. Comment accro\u00eetre la diff\u00e9renciation et gagner des parts de march\u00e9 avec votre gamme de produits.","breadcrumb":{"@id":"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gwynt.eu\/fr\/gestion-des-categories\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.gwynt.eu\/fr\/page-daccueil-propre\/"},{"@type":"ListItem","position":2,"name":"Gestion des cat\u00e9gories"}]},{"@type":"WebSite","@id":"https:\/\/www.gwynt.eu\/fr\/#website","url":"https:\/\/www.gwynt.eu\/fr\/","name":"Gwynt","description":"Echte doorbraken bereik je samen","publisher":{"@id":"https:\/\/www.gwynt.eu\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gwynt.eu\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.gwynt.eu\/fr\/#organization","name":"Gwynt","url":"https:\/\/www.gwynt.eu\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.gwynt.eu\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png","contentUrl":"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png","width":363,"height":431,"caption":"Gwynt"},"image":{"@id":"https:\/\/www.gwynt.eu\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/gwynt\/mycompany\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.gwynt.eu\/fr\/wp-json\/wp\/v2\/pages\/247333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gwynt.eu\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gwynt.eu\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gwynt.eu\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gwynt.eu\/fr\/wp-json\/wp\/v2\/comments?post=247333"}],"version-history":[{"count":1,"href":"https:\/\/www.gwynt.eu\/fr\/wp-json\/wp\/v2\/pages\/247333\/revisions"}],"predecessor-version":[{"id":247339,"href":"https:\/\/www.gwynt.eu\/fr\/wp-json\/wp\/v2\/pages\/247333\/revisions\/247339"}],"wp:attachment":[{"href":"https:\/\/www.gwynt.eu\/fr\/wp-json\/wp\/v2\/media?parent=247333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}