{"id":253553,"date":"2026-06-10T15:53:51","date_gmt":"2026-06-10T14:53:51","guid":{"rendered":"https:\/\/www.gwynt.eu\/transforming-retail-model-and-omnichannel-growth\/"},"modified":"2026-06-10T15:57:04","modified_gmt":"2026-06-10T14:57:04","slug":"transforming-retail-model-and-omnichannel-growth","status":"publish","type":"post","link":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/","title":{"rendered":"Transforming retail model and omnichannel growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"253553\" class=\"elementor elementor-253553 elementor-253548\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3dbaaa e-flex e-con-boxed e-con e-parent\" data-id=\"c3dbaaa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4870b7 elementor-widget elementor-widget-text-editor\" data-id=\"d4870b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style><\/p><div><p>An international non-food retailer with a strong value-for-money concept and a broad assortment was under increasing pressure from changing consumer behavior, growing online competition and a more complex operation. The ambition was clear: strengthen the formula and make it future-proof, with a scalable retail model and powerful omnichannel proposition. <\/p><p>Together we sharpened the positioning of formula and proposition. Based on an analysis of customer, market and formula, we reviewed the omnichannel strategy and translated it into concrete choices. We optimized assortment, pricing and category structures and designed a future-proof operating model and organization. This was laid down in a concrete roadmap, which served as a basis for decision-making with the management.   <\/p><p>The result is a sharpened formula with clear positioning and focus on key target groups. There is a clear omnichannel strategy with concrete growth pillars, supported by an improved assortment with higher rotation and margin. In addition, implementation plans have been drawn up for operations and organization, laying the foundation for sustainable growth and profitability.  <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An international non-food retailer with a strong value-for-money concept and a broad assortment was under increasing pressure from changing consumer behavior, growing online competition and a more complex operation. The ambition was clear: strengthen the formula and make it future-proof, with a scalable retail model and powerful omnichannel proposition. Together we sharpened the positioning of [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":253554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[134,128],"tags":[],"class_list":["post-253553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-case","category-retail-wholesale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transforming retail model and omnichannel growth - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming retail model and omnichannel growth - Gwynt\" \/>\n<meta property=\"og:description\" content=\"An international non-food retailer with a strong value-for-money concept and a broad assortment was under increasing pressure from changing consumer behavior, growing online competition and a more complex operation. The ambition was clear: strengthen the formula and make it future-proof, with a scalable retail model and powerful omnichannel proposition. Together we sharpened the positioning of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Gwynt\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-10T14:53:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T14:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"471\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Floor Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Floor Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/\"},\"author\":{\"name\":\"Floor Jansen\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/#\/schema\/person\/68843258ad8eb1bcdc4525ae8c554563\"},\"headline\":\"Transforming retail model and omnichannel growth\",\"datePublished\":\"2026-06-10T14:53:51+00:00\",\"dateModified\":\"2026-06-10T14:57:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/\"},\"wordCount\":172,\"publisher\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png\",\"articleSection\":[\"Customer case\",\"Retail &amp; Wholesale\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/\",\"url\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/\",\"name\":\"Transforming retail model and omnichannel growth - Gwynt\",\"isPartOf\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png\",\"datePublished\":\"2026-06-10T14:53:51+00:00\",\"dateModified\":\"2026-06-10T14:57:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#primaryimage\",\"url\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png\",\"contentUrl\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png\",\"width\":471,\"height\":478},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gwynt.eu\/en\/clean-homepage\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transforming retail model and omnichannel growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/#website\",\"url\":\"https:\/\/www.gwynt.eu\/en\/\",\"name\":\"Gwynt\",\"description\":\"Echte doorbraken bereik je samen\",\"publisher\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gwynt.eu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/#organization\",\"name\":\"Gwynt\",\"url\":\"https:\/\/www.gwynt.eu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png\",\"contentUrl\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png\",\"width\":363,\"height\":431,\"caption\":\"Gwynt\"},\"image\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/gwynt\/mycompany\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/#\/schema\/person\/68843258ad8eb1bcdc4525ae8c554563\",\"name\":\"Floor Jansen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.gwynt.eu\/wp-content\/litespeed\/avatar\/b6264248ba4fe76687d4894cee0c3059.jpg?ver=1780666292\",\"contentUrl\":\"https:\/\/www.gwynt.eu\/wp-content\/litespeed\/avatar\/b6264248ba4fe76687d4894cee0c3059.jpg?ver=1780666292\",\"caption\":\"Floor Jansen\"},\"url\":\"https:\/\/www.gwynt.eu\/en\/author\/floorjansen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transforming retail model and omnichannel growth - Gwynt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/","og_locale":"en_US","og_type":"article","og_title":"Transforming retail model and omnichannel growth - Gwynt","og_description":"An international non-food retailer with a strong value-for-money concept and a broad assortment was under increasing pressure from changing consumer behavior, growing online competition and a more complex operation. The ambition was clear: strengthen the formula and make it future-proof, with a scalable retail model and powerful omnichannel proposition. Together we sharpened the positioning of [&hellip;]","og_url":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/","og_site_name":"Gwynt","article_published_time":"2026-06-10T14:53:51+00:00","article_modified_time":"2026-06-10T14:57:04+00:00","og_image":[{"width":471,"height":478,"url":"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png","type":"image\/png"}],"author":"Floor Jansen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Floor Jansen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#article","isPartOf":{"@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/"},"author":{"name":"Floor Jansen","@id":"https:\/\/www.gwynt.eu\/en\/#\/schema\/person\/68843258ad8eb1bcdc4525ae8c554563"},"headline":"Transforming retail model and omnichannel growth","datePublished":"2026-06-10T14:53:51+00:00","dateModified":"2026-06-10T14:57:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/"},"wordCount":172,"publisher":{"@id":"https:\/\/www.gwynt.eu\/en\/#organization"},"image":{"@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png","articleSection":["Customer case","Retail &amp; Wholesale"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/","url":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/","name":"Transforming retail model and omnichannel growth - Gwynt","isPartOf":{"@id":"https:\/\/www.gwynt.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#primaryimage"},"image":{"@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png","datePublished":"2026-06-10T14:53:51+00:00","dateModified":"2026-06-10T14:57:04+00:00","breadcrumb":{"@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#primaryimage","url":"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png","contentUrl":"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Afbeelding2.png","width":471,"height":478},{"@type":"BreadcrumbList","@id":"https:\/\/www.gwynt.eu\/en\/transforming-retail-model-and-omnichannel-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gwynt.eu\/en\/clean-homepage\/"},{"@type":"ListItem","position":2,"name":"Transforming retail model and omnichannel growth"}]},{"@type":"WebSite","@id":"https:\/\/www.gwynt.eu\/en\/#website","url":"https:\/\/www.gwynt.eu\/en\/","name":"Gwynt","description":"Echte doorbraken bereik je samen","publisher":{"@id":"https:\/\/www.gwynt.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gwynt.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gwynt.eu\/en\/#organization","name":"Gwynt","url":"https:\/\/www.gwynt.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gwynt.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png","contentUrl":"https:\/\/www.gwynt.eu\/wp-content\/uploads\/GWYNT_LOGO_RGB.png","width":363,"height":431,"caption":"Gwynt"},"image":{"@id":"https:\/\/www.gwynt.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/gwynt\/mycompany\/"]},{"@type":"Person","@id":"https:\/\/www.gwynt.eu\/en\/#\/schema\/person\/68843258ad8eb1bcdc4525ae8c554563","name":"Floor Jansen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gwynt.eu\/en\/#\/schema\/person\/image\/","url":"https:\/\/www.gwynt.eu\/wp-content\/litespeed\/avatar\/b6264248ba4fe76687d4894cee0c3059.jpg?ver=1780666292","contentUrl":"https:\/\/www.gwynt.eu\/wp-content\/litespeed\/avatar\/b6264248ba4fe76687d4894cee0c3059.jpg?ver=1780666292","caption":"Floor Jansen"},"url":"https:\/\/www.gwynt.eu\/en\/author\/floorjansen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/posts\/253553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/comments?post=253553"}],"version-history":[{"count":1,"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/posts\/253553\/revisions"}],"predecessor-version":[{"id":253555,"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/posts\/253553\/revisions\/253555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/media\/253554"}],"wp:attachment":[{"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/media?parent=253553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/categories?post=253553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gwynt.eu\/en\/wp-json\/wp\/v2\/tags?post=253553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}