{"id":253531,"date":"2026-06-10T14:37:09","date_gmt":"2026-06-10T13:37:09","guid":{"rendered":"https:\/\/www.gwynt.eu\/improve-customer-insight-and-revenue-mix\/"},"modified":"2026-06-10T15:25:07","modified_gmt":"2026-06-10T14:25:07","slug":"improve-customer-insight-and-revenue-mix","status":"publish","type":"post","link":"https:\/\/www.gwynt.eu\/en\/improve-customer-insight-and-revenue-mix\/","title":{"rendered":"Improve customer insight and revenue mix"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"253531\" class=\"elementor elementor-253531 elementor-253523\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d390e e-flex e-con-boxed e-con e-parent\" data-id=\"f7d390e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1966fe6 elementor-widget elementor-widget-text-editor\" data-id=\"1966fe6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style><\/p><div><p>A fast-growing e-commerce player in installation materials wanted to get a better grip on customer behavior and revenue mix. Although the organization had a strong position among installers and carried a broad assortment for both business and private customers, it lacked in-depth insight into segments, buying behavior and spending patterns. As a result, commercial steering remained fragmented and the available sales and margin potential was insufficiently exploited. The challenge lay in increasing share-of-wallet, reinforcing customer experience and developing a more focused assortment and propositions for each target group.   <\/p><p>Together we conducted quantitative and qualitative customer and market research to gain a clear picture of segmentation, buying behavior and spending patterns. We provided insight into customer needs and bottlenecks in the customer journey, with specific attention to ease of ordering, information provision and relationship management. On this basis, we identified commercial opportunities per segment, including target group prioritization and growth potential. These insights were translated into concrete improvement initiatives in the areas of assortment, purchasing, pricing, private label, partnerships and customer service.   <\/p><p>The result is a sharp and substantiated insight into the composition and profitability of transactions, combined with a clear target group segmentation and renewed focus. With a concrete roadmap for assortment optimization and expansion into new product categories, the organization has specific tools to realize growth. In addition, improvement actions have been defined for ease of ordering, information provision and service, and there is a solid foundation for the use of loyalty mechanisms and private labels to structurally strengthen customer value and sales mix.  <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A fast-growing e-commerce player in installation materials wanted to get a better grip on customer behavior and revenue mix. Although the organization had a strong position among installers and carried a broad assortment for both business and private customers, it lacked in-depth insight into segments, buying behavior and spending patterns. As a result, commercial steering [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":253532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[134,128],"tags":[],"class_list":["post-253531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-case","category-retail-wholesale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve customer insight and revenue mix - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/en\/improve-customer-insight-and-revenue-mix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve customer insight and revenue mix - Gwynt\" \/>\n<meta property=\"og:description\" content=\"A fast-growing e-commerce player in installation materials wanted to get a better grip on customer behavior and revenue mix. Although the organization had a strong position among installers and carried a broad assortment for both business and private customers, it lacked in-depth insight into segments, buying behavior and spending patterns. As a result, commercial steering [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gwynt.eu\/en\/improve-customer-insight-and-revenue-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"Gwynt\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-10T13:37:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T14:25:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Ontwerp-zonder-titel-35.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Floor Jansen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Floor Jansen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/improve-customer-insight-and-revenue-mix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/improve-customer-insight-and-revenue-mix\/\"},\"author\":{\"name\":\"Floor Jansen\",\"@id\":\"https:\/\/www.gwynt.eu\/en\/#\/schema\/person\/68843258ad8eb1bcdc4525ae8c554563\"},\"headline\":\"Improve customer insight and revenue mix\",\"datePublished\":\"2026-06-10T13:37:09+00:00\",\"dateModified\":\"2026-06-10T14:25:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/improve-customer-insight-and-revenue-mix\/\"},\"wordCount\":261,\"publisher\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.gwynt.eu\/en\/improve-customer-insight-and-revenue-mix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Ontwerp-zonder-titel-35.png\",\"articleSection\":[\"Customer case\",\"Retail &amp; 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