{"id":246720,"date":"2025-07-18T11:34:42","date_gmt":"2025-07-18T11:34:42","guid":{"rendered":"https:\/\/www.gwynt.eu\/agf-sector-2025-how-your-organization-will-stay-future-proof\/"},"modified":"2025-08-21T10:47:07","modified_gmt":"2025-08-21T10:47:07","slug":"agf-sector-2025-how-your-organization-will-stay-future-proof","status":"publish","type":"post","link":"https:\/\/www.gwynt.eu\/en\/agf-sector-2025-how-your-organization-will-stay-future-proof\/","title":{"rendered":"AGF sector 2025: how to build future-proofing?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"elementToProof\">The AGF (Potatoes, Vegetables, Fruit) sector is in a state of flux. In our sector vision, we map out the main trends, risks and strategic opportunities for the four core segments. These insights help players in the AGF chain to position themselves future-proof and cope with important disruptive factors in the market. From Gwynt, we know the sector well and have traditionally been strongly represented in the various core segments of the AGF market.   <\/p>\n<p class=\"elementToProof\">\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><b>Facts &amp; figures<\/b><\/p>\n<\/div>\n<div class=\"elementToProof\">\n<ul>\n<li>\n<div class=\"elementToProof\" role=\"presentation\">The total export value of AGF in the Netherlands was about \u20ac16 billion, with Austria, Belgium and Spain being the strongest growing countries. Traditionally, Germany, Belgium and the United Kingdom are the Netherlands&#8217; largest export partners. <\/div>\n<\/li>\n<li>\n<div class=\"elementToProof\" role=\"presentation\">AGF represents over a quarter of fresh sales in supermarkets and ~13% of total supermarket sales. There is still plenty of potential here because currently only 60% of the recommended daily allowance is consumed by Dutch consumers. <\/div>\n<\/li>\n<li>\n<div class=\"elementToProof\" role=\"presentation\"><span style=\"font-size: 18px;\">About 5,500 companies operate in the AGF sector in the Netherlands, of which 1,160 are greenhouse farms for vegetables, 110 for fruit (mainly strawberries, blackberries, raspberries).<\/span><\/div>\n<\/li>\n<li>\n<div class=\"elementToProof\" role=\"presentation\"><span style=\"font-size: 18px;\"><\/span><span style=\"font-size: 18px;\">Organic cultivation is gaining ground: currently 3% in greenhouses and 8-9% in outdoor crops are organic (mainly peppers and tomatoes).<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gwynt.eu\/wp-content\/uploads\/Foto-in-de-bus-Gcif-2509-16.png&#8221; title_text=&#8221;Photo in the bus Gcif 2509-16&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span><b><\/b><\/span><\/p>\n<p class=\"elementToProof\"><span><b>1. Growers (associations): under pressure, but not without prospects<\/b><\/span><\/p>\n<\/div>\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span>Growers are struggling with stricter regulations, climate change, limited resources and rising labor costs. At the same time, the use of technology such as picking robots and data-driven growing is accelerating. This is putting pressure on the competitiveness of Dutch bulk produce.  <\/span><\/p>\n<p class=\"elementToProof\"><span><\/span><\/p>\n<div class=\"elementToProof\"><\/div>\n<div class=\"elementToProof\"><\/div>\n<div class=\"elementToProof\">To stay future-proof, growers can bet on exclusive chain cooperation, transparency and technological innovation. Gwynt helps with strategic repositioning and leveraging new revenue models in the AGF chain. <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gwynt.eu\/wp-content\/uploads\/Foto-in-de-bus-Gcif-2509-17.png&#8221; title_text=&#8221;Photo in the bus Gcif 2509-17&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementToProof\">\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span><b> <\/b><\/span><\/p>\n<p class=\"elementToProof\"><span><b>2. Trade: shifting gears in a changing chain<\/b><\/span><\/p>\n<\/div>\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span>In the trade segment, digitalization, scale-up and international growth are playing a big role in the AGF retailer. Smart data links and lasting relationships are crucial for year-round delivery reliability. <\/span><\/p>\n<div class=\"elementToProof\">Successful trade organizations invest in chain optimization and IT. Gwynt is experienced in redefining the trade role and building future-proof supply chain strategies in the AGF sector and beyond. <\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gwynt.eu\/wp-content\/uploads\/Foto-in-de-bus-Gcif-2509-14.png&#8221; title_text=&#8221;Photo in the bus Gcif 2509-14&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementToProof\">\n<div class=\"elementToProof\">\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span><b><\/b><\/span><\/p>\n<p class=\"elementToProof\"><span><b><\/b><\/span><\/p>\n<p class=\"elementToProof\"><span><b>3. Fresh Convenience: convenience as a growth engine<\/b><\/span><\/p>\n<\/div>\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span>The demand for healthy, convenient AGF products is growing rapidly. Fresh Convenience responds to this with ready-to-eat concepts, but also faces challenges around shelf life and sustainability. <\/span><\/p>\n<p class=\"elementToProof\"><span><\/span><\/p>\n<div class=\"elementToProof\">Gwynt helps companies in this segment stand out with flavorful, sustainable and user-friendly propositions. Innovation and positioning as a meal component are key to success. <\/div>\n<\/div>\n<\/div>\n<div class=\"elementToProof\"><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gwynt.eu\/wp-content\/uploads\/Foto-in-de-bus-Gcif-2509-15.png&#8221; title_text=&#8221;Photo in the bus Gcif 2509-15&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementToProof\">\n<div class=\"elementToProof\">\n<div class=\"elementToProof\">\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span><b><\/b><\/span><\/p>\n<p class=\"elementToProof\"><span><b><\/b><\/span><\/p>\n<p class=\"elementToProof\"><span><b><\/b><\/span><\/p>\n<p class=\"elementToProof\"><span><b>4. Other major (branded) players and processors: scale and innovation<\/b><\/span><\/p>\n<\/div>\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span>Processors and brand players in AGF are under pressure from stricter regulations and changing consumer behavior. Investments in automation, sustainability and brand value are essential. <\/span><\/p>\n<p class=\"elementToProof\"><span><\/span><\/p>\n<div class=\"elementToProof\">Gwynt guides players in formulating strategies that combine sustainable economies of scale with innovativeness and supply chain integration.<\/div>\n<\/div>\n<\/div>\n<div class=\"elementToProof\"><\/div>\n<\/div>\n<div class=\"elementToProof\"><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span><b>What does this mean for your business?<\/b><\/span><\/p>\n<\/div>\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span>The sum of trends and risks requires strategic choices. How do you anticipate these developments? Gwynt helps companies in the AGF sector formulate future-oriented strategies, optimize chains, form efficient operations and strengthen their market position. Feel free to contact our AGF experts for a no-obligation discussion on how to stay healthy and future-proof in this dynamic sector.   <\/span><\/p>\n<p class=\"elementToProof\"><span><\/span><\/p>\n<p class=\"elementToProof\">Want to know more or exchange views on this topic? Please contact Max van Ballegooijen at <a href=\"mailto:m.vanballegooijen@gwynt.eu\">m.vanballegooijen@gwynt.eu<\/a>  <\/p>\n<\/div>\n<div class=\"elementToProof\">\n<p class=\"elementToProof\"><span> <\/span><\/p>\n<\/div>\n<p class=\"elementToProof\"><span><i>Sources: <\/i><\/span><span><i>Gwynt.eu; <\/i><\/span><span><i>AGF.nl; groentenfruithuis.nl; vakbladvoedingsindustrie.nl; fruitandvegetablefacts.com<\/i><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The AGF (Potatoes, Vegetables, Fruit) sector is in a state of flux. In our sector vision, we map out the main trends, risks and strategic opportunities for the four core segments. These insights help players in the AGF chain to position themselves future-proof and cope with important disruptive factors in the market. From Gwynt, we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":246718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[130,151],"tags":[],"class_list":["post-246720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-agri","category-vision"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AGF sector 2025: how to build future-proofing? - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/en\/agf-sector-2025-how-your-organization-will-stay-future-proof\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AGF sector 2025: how to build future-proofing? - Gwynt\" \/>\n<meta property=\"og:description\" content=\"The AGF (Potatoes, Vegetables, Fruit) sector is in a state of flux. In our sector vision, we map out the main trends, risks and strategic opportunities for the four core segments. These insights help players in the AGF chain to position themselves future-proof and cope with important disruptive factors in the market. From Gwynt, we [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gwynt.eu\/en\/agf-sector-2025-how-your-organization-will-stay-future-proof\/\" \/>\n<meta property=\"og:site_name\" content=\"Gwynt\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-18T11:34:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T10:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gwynt.eu\/wp-content\/uploads\/Foto-in-de-bus-Gcif-2509-18.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"analyze-design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"analyze-design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gwynt.eu\\\/en\\\/agf-sector-2025-how-your-organization-will-stay-future-proof\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gwynt.eu\\\/en\\\/agf-sector-2025-how-your-organization-will-stay-future-proof\\\/\"},\"author\":{\"name\":\"analyze-design\",\"@id\":\"https:\\\/\\\/www.gwynt.eu\\\/en\\\/#\\\/schema\\\/person\\\/e215c0f4e38eb82d2aa4f951a28a22ec\"},\"headline\":\"AGF sector 2025: how to build future-proofing?\",\"datePublished\":\"2025-07-18T11:34:42+00:00\",\"dateModified\":\"2025-08-21T10:47:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gwynt.eu\\\/en\\\/agf-sector-2025-how-your-organization-will-stay-future-proof\\\/\"},\"wordCount\":1089,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gwynt.eu\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gwynt.eu\\\/en\\\/agf-sector-2025-how-your-organization-will-stay-future-proof\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gwynt.eu\\\/wp-content\\\/uploads\\\/Foto-in-de-bus-Gcif-2509-18.png\",\"articleSection\":[\"Food &amp; Agri\",\"Vision\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gwynt.eu\\\/en\\\/agf-sector-2025-how-your-organization-will-stay-future-proof\\\/\",\"url\":\"https:\\\/\\\/www.gwynt.eu\\\/en\\\/agf-sector-2025-how-your-organization-will-stay-future-proof\\\/\",\"name\":\"AGF sector 2025: how to build future-proofing? 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