{"id":245813,"date":"2024-09-19T14:11:30","date_gmt":"2024-09-19T14:11:30","guid":{"rendered":"https:\/\/www.gwynt.eu\/245813\/"},"modified":"2024-09-27T12:04:32","modified_gmt":"2024-09-27T12:04:32","slug":"245813","status":"publish","type":"post","link":"https:\/\/www.gwynt.eu\/en\/245813\/","title":{"rendered":"Review of commercial strategy family business"},"content":{"rendered":"<p>A packaging company, led by the fourth generation of the family, was faced with the task of reviewing its commercial strategy.<br \/>\nWith an intricate distribution network, its own retail organization in the Netherlands and operations in both wholesale and manufacturing in Asia, it needed a thorough review of its portfolio and new growth opportunities. <strong>Challenges and approach<\/strong> The first step in the process was a comprehensive financial analysis, in which we examined each product, business unit and market individually.<br \/>\nWe complemented this with interviews with employees from all levels of the company, from management to the shop floor, to get a complete picture of the internal dynamics and gather insights that affect the business.<br \/>\nWe also visited the company&#8217;s distribution centers and stores to get a closer look at operations.<br \/>\nThis helped us identify inefficiencies and opportunities.<br \/>\nWe then organized workshops with the management team and account managers, jointly setting strategic direction.<br \/>\nFinally, a thorough market survey was conducted to explore new growth opportunities. <strong>Results<\/strong> Based on the data and insights gathered, the product portfolio was optimized with a focus on contribution margin, leading to more efficient and profitable operations.<br \/>\nIn addition, we developed a structured business development approach, enabling the company to target new opportunities.<br \/>\nWe identified new markets and growth areas &#8211; so-called &#8220;new pockets of growth&#8221; &#8211; that will play an important role in the future.<br \/>\nThe final outcome was a detailed roadmap for the next three years, which gives the company direction to grow further and strengthen its position in the packaging market.         <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A packaging company, led by the fourth generation of the family, was faced with the task of reviewing its commercial strategy. With an intricate distribution network, its own retail organization in the Netherlands and operations in both wholesale and manufacturing in Asia, it needed a thorough review of its portfolio and new growth opportunities. Challenges [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":245811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[134,137,128,142],"tags":[],"class_list":["post-245813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-case","category-family-business","category-retail-wholesale","category-stategy-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Review of commercial strategy family business - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/en\/245813\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review of commercial strategy family business - Gwynt\" \/>\n<meta property=\"og:description\" content=\"A packaging company, led by the fourth generation of the family, was faced with the task of reviewing its commercial strategy. With an intricate distribution network, its own retail organization in the Netherlands and operations in both wholesale and manufacturing in Asia, it needed a thorough review of its portfolio and new growth opportunities. 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