STEP 1
\nCustomer insight and persona creation
\nWho are our customers and what do we know about them?<\/p>\n
Research and analysis of customer behavior
\nExplore relevant trends and customer insights
\nValidation of shop feedback using internal insights
\nMapping optimizations within the customer journey<\/p>\n
STEP 2
\nFutureproof formula strategy
\nDetermine what we want to excel in and make relevant choices.<\/p>\n
Testing relevance of current formula based on first step
\nPositioning competition through our Futureproof Formula Model
\nConcretization of development themes within the formula building blocks
\nActivate and support through personalization, data, technology
\nSTEP 3
\nElaborate and operationalize
\nConcrete development of formulaic topics with impact assessment.<\/p>\n
Workshops by development theme, possibly validated by store checks
\nTranslate development themes into concrete initiatives and assess impact
\nElaboration of development program and detailed subprojects
\nSupport decision making and final execution<\/p>\n","protected":false},"excerpt":{"rendered":"
STEP 1 Customer insight and persona creation Who are our customers and what do we know about them? Research and analysis of customer behavior Explore relevant trends and customer insights Validation of shop feedback using internal insights Mapping optimizations within the customer journey STEP 2 Futureproof formula strategy Determine what we want to excel in […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-244358","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n