{"id":243800,"date":"2024-02-08T14:33:24","date_gmt":"2024-02-08T14:33:24","guid":{"rendered":"https:\/\/www.gwynt.eu\/gamechangerz-in-retail-human-vs-tech\/"},"modified":"2024-02-08T14:33:24","modified_gmt":"2024-02-08T14:33:24","slug":"gamechangerz-in-retail-human-vs-tech","status":"publish","type":"post","link":"https:\/\/www.gwynt.eu\/en\/gamechangerz-in-retail-human-vs-tech\/","title":{"rendered":"Gamechangerz in Retail &#8211; Human vs Tech"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">On Jan. 31, at Meta&#8217;s headquarters in Amsterdam, we organized the first edition of GCIR. The theme of this one was Human vs Tech. After several successful Gamechangerz in Food editions, we decided to provide a personal event for our Retail and Wholesale customers and associates as well.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">In this first edition, we zoomed in especially on how the human and the technological together can create unprecedented opportunities for retail and wholesale organizations. It was an inspiring day, sharing new Tech insights and developments, but more importantly looking at how they can help and support the customer and employee. Inspiring contributions were provided by GfK, Ikea, Just Eat \/ Takeaway, Meta (Facebook, Threads, Instagram and WhatsApp) and organizer Gwynt itself.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW183972029 BCX8\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183972029 BCX8\">Relevance to customer and employee is becoming increasingly important, while margin pressure is increasing and labor shortages are the order of the day. Digital tools help to work more efficiently and give the customer an optimal experience.This is changing the role of the employee, creating a new way of thinking and organizing. Through this meeting b<\/span><span class=\"NormalTextRun SCXW183972029 BCX8\">o<\/span><span class=\"NormalTextRun SCXW183972029 BCX8\">den we had the opportunity to take a break from day-to-day operations and learn from each other from real-life experience. <\/span><span class=\"NormalTextRun SCXW183972029 BCX8\">This was e<\/span><span class=\"NormalTextRun SCXW183972029 BCX8\">and good reason <\/span><span class=\"NormalTextRun SCXW183972029 BCX8\">v<\/span><span class=\"NormalTextRun SCXW183972029 BCX8\">oor us to <\/span><span class=\"NormalTextRun SCXW183972029 BCX8\">this first <\/span><span class=\"NormalTextRun SCXW183972029 BCX8\">edition of <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183972029 BCX8\">Gamechangerz<\/span><span class=\"NormalTextRun SCXW183972029 BCX8\"> at <\/span><span class=\"NormalTextRun SCXW183972029 BCX8\">Retail<\/span><span class=\"NormalTextRun SCXW183972029 BCX8\"> organizing.<\/span><\/span><span class=\"EOP SCXW183972029 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Important questions we wanted answers to:<\/span><span data-contrast=\"auto\"> <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Where is the employee&#8217;s added value in the near future? How do consumers view this?  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":240}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">What elements within the Retail landscape will Tech take over or support?  <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":240}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">In what ways can new Tech, such as genAI, best be deployed?<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":120,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Lenneke Schils &#8211; Global Insights Director GfK<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Bring emotion back into the shopper journey. Don&#8217;t just focus on pure conversion and automation. Shoppers want solutions but not always fully automated ones. Focus on balancing, for example, AI solutions and the necessary dopamine that optimizes shopper loyalty.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Norbert Roelofs &amp; Christian Markwat &#8211; Country Service Experience Leader IKEA &amp; E-Commerce lead NL<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Searching every day for the balance between optimizing and personalizing. The role of the employee is crucial in an IKEA experience. Deploy digitalization where it really only adds value to the customer experience. Making all digital channels part of shared KPIs is necessary for success.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Robert Jan Koopman &#8211; Global Head of Grocery &amp; Convenience Just Eat \/ Takeaway<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Technology is deployed in the best interest of JET customers to optimize reach, streamline processes [met klanten] and support employees. JET is a Tech organization at heart but the employee is critical to the all-important consumer experience.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><span class=\"TextRun SCXW240277607 BCX8\" lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240277607 BCX8\">Harmjan<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW240277607 BCX8\">Oldebeuving<\/span><span class=\"NormalTextRun SCXW240277607 BCX8\"> &#8211; Industry Lead Retail &amp; eCommerce Meta<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW240277607 BCX8\"><span class=\"SCXW240277607 BCX8\"> <\/span><br class=\"SCXW240277607 BCX8\"><\/span><span class=\"TextRun SCXW240277607 BCX8\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240277607 BCX8\">Conversational<\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">  Commerce is the big driver for retailers and manufacturers in the coming years to professionalize, scale and personalize interactions with consumers.<\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">  The Netherlands is not a forerunner in this area, but once legislation provides more opportunities we can quickly catch up with countries such as India and  <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240277607 BCX8\">Brazil<\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">  who are already very far along in this field.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW240277607 BCX8\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW240277607 BCX8\">Danny Groenenboom &#8211; Business <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240277607 BCX8\">Principal<\/span> <span class=\"NormalTextRun SCXW240277607 BCX8\">Retail, Wholesale &amp; Digital <\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">Gwynt<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW240277607 BCX8\"><span class=\"SCXW240277607 BCX8\"> <\/span><br class=\"SCXW240277607 BCX8\"><\/span><span class=\"TextRun SCXW240277607 BCX8\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW240277607 BCX8\">Successful deployment of new Tech requires optimal cooperation between components Technology, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240277607 BCX8\">Capabilities<\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">  and the Marketplace. Technology is evolving faster than ever  <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW240277607 BCX8\">in advance<\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">. Large companies committed to embracing new Tech and  <\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">who have the right <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW240277607 BCX8\">capabilities<\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">  develop take a big almost unfair lead over the parties that do not now. The market as being the consumer is ready as long as the solutions offered provide convenience and\/or benefit.  <\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">  Virtually all roles within a company can become &#8220;redundant,&#8221; but the difference is in the role of the employee. In the store, in logistics and at headquarters.<\/span><span class=\"NormalTextRun SCXW240277607 BCX8\">  Companies that really want and need to make a difference in the coming years need to invest now.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW127052370 BCX8\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127052370 BCX8\">Between presentations, pizzas were delivered by<\/span><span class=\"NormalTextRun SCXW127052370 BCX8\"> Thuisbezorgd.nl [JET]<\/span> <span class=\"NormalTextRun SCXW127052370 BCX8\">. Afterwards, there was time and space for a  <\/span><span class=\"NormalTextRun SCXW127052370 BCX8\">drink and a  <\/span><span class=\"NormalTextRun SCXW127052370 BCX8\">afterglow. Herein  <\/span><span class=\"NormalTextRun SCXW127052370 BCX8\">there was the opportunity to share all the impressions with each other and get further acquainted with all those present.<\/span><\/span><span class=\"EOP SCXW127052370 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Main conclusion:<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">From Human vs Tech it becomes Human &amp; Tech, make sure digitalization becomes an integral part of your business strategy, both human and technology offer a lot of value to your customer if used correctly.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Did you know:<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gwynt will regularly organize inspiring Gamechangerz events for its Retail &amp; Wholesale associates and customers<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gwynt chairs the 2024 Shopping Tomorrow expert group &#8220;genAI as a growth engine for Retail &amp; Wholesale<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">We would be happy to come by for a no-obligation consultation<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW262415199 BCX8\" lang=\"NL-NL\" data-contrast=\"auto\"><br \/>\n  <span class=\"NormalTextRun SCXW262415199 BCX8\">If you weren&#8217;t there and are curious about the <\/span><br \/>\n  <span class=\"NormalTextRun SpellingErrorV2Themed SCXW262415199 BCX8\">highlights<\/span><br \/>\n  <span class=\"NormalTextRun SCXW262415199 BCX8\"> of the event please feel free to send us a message at <\/span><br \/>\n<\/span><a class=\"Hyperlink SCXW262415199 BCX8\" href=\"mailto:gamechangerz@gwynt.eu\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>\n  <span class=\"TextRun Underlined SCXW262415199 BCX8\" lang=\"NL-NL\" data-contrast=\"none\"><br \/>\n    <span class=\"NormalTextRun SCXW262415199 BCX8\" data-ccp-charstyle=\"Hyperlink\">gamechangerz@gwynt.eu<\/span><br \/>\n  <\/span><br \/>\n<\/a><span class=\"TextRun SCXW262415199 BCX8\" lang=\"NL-NL\" data-contrast=\"auto\"><br \/>\n  <span class=\"NormalTextRun SCXW262415199 BCX8\"> or contact us at<\/span><br \/>\n  <span class=\"NormalTextRun SCXW262415199 BCX8\">t <\/span><br \/>\n  <span class=\"NormalTextRun SCXW262415199 BCX8\">Danny Groenenboom<\/span><br \/>\n  <span class=\"NormalTextRun SCXW262415199 BCX8\">Daan Mestrum<\/span><br \/>\n  <span class=\"NormalTextRun SCXW262415199 BCX8\"> or Roland Mulder<\/span><br \/>\n  <span class=\"NormalTextRun SCXW262415199 BCX8\">.<\/span><br \/>\n<\/span><span class=\"EOP SCXW262415199 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335559739\":300,\"335559740\":240}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Jan. 31, at Meta&#8217;s headquarters in Amsterdam, we organized the first edition of GCIR. The theme of this one was Human vs Tech. After several successful Gamechangerz in Food editions, we decided to provide a personal event for our Retail and Wholesale customers and associates as well. In this first edition, we zoomed in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[129,131,128],"tags":[136],"class_list":["post-243800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-en","category-gamechangerz-en","category-retail-wholesale","tag-danny-groenenboom-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamechangerz in Retail - Human vs Tech - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/en\/gamechangerz-in-retail-human-vs-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamechangerz in Retail - Human vs Tech - Gwynt\" \/>\n<meta property=\"og:description\" content=\"On Jan. 31, at Meta&#8217;s headquarters in Amsterdam, we organized the first edition of GCIR. 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