[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
On Thursday, March 28, the twelfth edition of <\/span>Gamechangerz<\/span> in Food. <\/span>Within this platform<\/span> attention is paid to <\/span>current<\/span> themes within the food<\/span>sector<\/span> and the possibility<\/span>heid<\/span> to discuss these with others in the sector. <\/span>t<\/span>e discussion and networking. <\/span> <\/span> <\/span><\/strong><\/p>\n <\/span><\/strong><\/p>\n<\/div>\n Due to increasing pressure for healthy returns <\/span>required of f<\/span>ood companies <\/span>not only operationally but also commercially <\/span>excellent <\/span>perform. <\/span>Increasing costs <\/span>by growing<\/span> complexity<\/span>, press <\/span>purchasing power and <\/span>volume<\/span>s<\/span>, but also<\/span> consolidation<\/span> by<\/span> purchasing<\/span>alliances,<\/span> only increases the need<\/span>. <\/span>G<\/span>enough reason <\/span>so <\/span>to n<\/span>a <\/span>the <\/span>topics such as<\/span> chain innovation, <\/span>sustainability<\/span>, <\/span>m<\/span>echanizing <\/span>and<\/span> r<\/span>obotize<\/span>, c<\/span>ommercial <\/span>e<\/span>xcellence<\/span> making this time central<\/span>. <\/span><\/span> <\/span><\/p>\n <\/span><\/p>\n<\/div>\n All participants <\/span>were welcomed<\/span> at the beautiful West India House in Amsterdam, a building with a unique history dating back to the seventeenth century.<\/span> At this <\/span>location<\/span> w<\/span>as<\/span> centuries ago<\/span> already <\/span>c<\/span>ommercial <\/span>e<\/span>xcellence <\/span> a relevant topic. In doing so, here too<\/span> To commission the construction of Fort Manhatt<\/span>a<\/span>n<\/span>, which would later become New York.<\/span><\/span> <\/span><\/p>\n <\/span><\/p>\n<\/div>\n After everyone found their place in the room, <\/span>followed the welcome speech <\/span>by our chairman of the day, Joost Aarts. <\/span>Next <\/span>kicked off Rogier Moes on behalf of Gwynt <\/span>af, <\/span>with an introduction <\/span>on the central theme<\/span> c<\/span>ommercial <\/span>e<\/span>xcellence.<\/span> He <\/span>presented <\/span>our<\/span> framework<\/span> for <\/span>c<\/span>ommercial <\/span>e<\/span>xcellence<\/span>,<\/span> made up of c<\/span>ommerci<\/span>ial<\/span> strategy, portfolio, price and sales. Hereby <\/span>passed<\/span>and<\/span> of course<\/span> our many<\/span> e<\/span>r experiences from practice<\/span> and <\/span>concrete <\/span>tips frequently<\/span> the revue<\/span>.<\/span><\/span> <\/span><\/p>\n <\/span><\/p>\n<\/div>\n Milan Peeters of GfK Consumer Panel Services then took the floor to explain commercial excellence from the shopper’s perspective. In his presentation he elaborated on, what is important to the buyer and also emphasized the difference between existing buyers and new buyers.<\/span> <\/span><\/p>\n Milan concluded his presentation with a proposition, which was then discussed at the table. The thesis he presented from GfK was, “80% of all commercial choices are made with insufficient knowledge of the market and shopper.” <\/span> <\/span><\/p>\n <\/span><\/p>\n<\/div>\n In a new arrangement <\/span>names<\/span> Leonie <\/span>Kortleve<\/span> and Bas Boswinkel of Riedel <\/span>hereinafter <\/span>the word, <\/span>from the<\/span> central question<\/span>thesis<\/span> “How to survive the ‘perfect storm’ in FMCG”. <\/span>From the challenging position in which they found Riedel at the start of their adventure<\/span>, <\/span>was the assignment<\/span>t <\/span>clear: margin recovery <\/span>for trading partners<\/span> and full focus <\/span>volume growth through smart innovations and acquisitions.<\/span> Of course, also came <\/span>the most recent “storm” Riedel is in <\/span>up for discussion<\/span>, in which Riedel accused<\/span>d<\/span> became of evading the <\/span>sugar tax<\/span>. <\/span>By<\/span> smart <\/span>and quickly anticipate<\/span> seems<\/span> Riedel in state <\/span>been <\/span>the<\/span> category accessible to its buyers.<\/span> Discussions continued at the tables based on <\/span>the<\/span> two statements<\/span> which Riedel contributed.<\/span><\/span> <\/span><\/p>\n <\/span><\/p>\n<\/div>\n After a table exchange <\/span>was Joris <\/span>Wa<\/span>e<\/span>ijen<\/span> of Brand Masters on the turn. The theme of his presentation <\/span>appeared<\/span> a <\/span>statement of<\/span> an old<\/span>–<\/span>executive<\/span>that<\/span> is still important in his work every day: “<\/span>f<\/span>aling in preparation = preparing in failure”. In this, he emphasized <\/span>notably <\/span>the importance of good preparation <\/span>at<\/span> business development. <\/span>Supplemental <\/span>he shared the lesson that <\/span>local teams<\/span> essential<\/span> were<\/span> for<\/span> the fast <\/span>international growth. <\/span>To the <\/span>various tables was then <\/span>full of energy talked through on the basis of<\/span> His thesis: “<\/span>i<\/span>nternational growth is done 100% with local people. So maximum for investing = -\/- E<\/span>BITDA<\/span>“<\/span><\/span> <\/span><\/p>\n <\/span><\/p>\n<\/div>\n The time had come for dinner and the final table change.<\/span> Bert Baron of The Chocolate Factory took the floor <\/span>on the basis of the following statement<\/span>: <\/span>“<\/span>s<\/span>trategy = <\/span>f<\/span>ocus, without excellent execution no strategy<\/span>“<\/span>. Bert took us through his earlier years at Coca<\/span>–<\/span>Cola in which product availability is <\/span>is a decisive<\/span> factor <\/span>in this execution<\/span>. The organization<\/span> from<\/span> Coca<\/span>–<\/span>