{"id":252015,"date":"2026-04-06T19:57:39","date_gmt":"2026-04-06T18:57:39","guid":{"rendered":"https:\/\/www.gwynt.eu\/category-management-2\/"},"modified":"2026-04-06T20:20:48","modified_gmt":"2026-04-06T19:20:48","slug":"category-management-2","status":"publish","type":"page","link":"https:\/\/www.gwynt.eu\/en\/category-management-2\/","title":{"rendered":"Category management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"252015\" class=\"elementor elementor-252015 elementor-251431\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6912fa82 e-flex e-con-boxed e-con e-parent\" data-id=\"6912fa82\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43de18d2 e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"43de18d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a82b37b elementor-widget elementor-widget-heading\" data-id=\"a82b37b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CATEGORY MANAGEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a9c83fd e-flex e-con-boxed e-con e-parent\" data-id=\"5a9c83fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f68f459 e-con-full e-flex e-con e-child\" data-id=\"7f68f459\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a968bb elementor-widget elementor-widget-heading\" data-id=\"5a968bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Category development and optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d73905f elementor-widget elementor-widget-heading\" data-id=\"2d73905f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increasing distinctiveness and gaining market share, with healthy returns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d005ec6 elementor-widget elementor-widget-text-editor\" data-id=\"4d005ec6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Assortment is one of the key drivers of distinctiveness. Category Management has the important task of keeping the assortment up to date and also achieving targets on sales, margin and market share.   <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/p><p><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">Gwynt has extensive experience in category management and we understand the daily hectic nature of retail and supplier-side operations. We provide support on various issues, when necessary also as (interim) category manager or project manager. Conceivable topics include creating a strategic plan, improving processes, promoting cooperation between departments or customer-supplier and accelerating innovation processes.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-289bb18d e-con-full e-flex e-con e-child\" data-id=\"289bb18d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dc5c24a e-flex e-con-boxed e-con e-parent\" data-id=\"1dc5c24a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79aa2aaf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"79aa2aaf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-495641f7 e-flex e-con-boxed e-con e-parent\" data-id=\"495641f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b170bb e-con-full e-flex e-con e-child\" data-id=\"5b170bb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c8500d1 e-con-full e-flex e-con e-child\" data-id=\"5c8500d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10f6135 elementor-widget elementor-widget-heading\" data-id=\"10f6135\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why category management?  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488107c2 elementor-widget elementor-widget-text-editor\" data-id=\"488107c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increase sales and profitability of a category<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Improve relevance to customer resulting in higher customer satisfaction<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increase differentiation through the right offering<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">More efficient operation: more efficient purchasing, inventory and assortment management<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimization of marketing and promotions<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Making a category more sustainable: less waste, making (own brand) products more sustainable, healthier offerings<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"> <\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">The right products in the right place: an omnichannel approach with a differentiated offering<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc5179e e-flex e-con-boxed e-con e-parent\" data-id=\"1cc5179e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58afbbf elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"58afbbf\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIt has been a very valuable approach to start working together constructively and that it makes you see things in processes that you can continue to improve continuously. You are never done. We were able to reduce inventory significantly thanks to the implementation.  \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Arjaan van der Giessen CCO, Schouten Europe<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60537b7 e-flex e-con-boxed e-con e-parent\" data-id=\"60537b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68c01bb3 e-con-full e-flex e-con e-child\" data-id=\"68c01bb3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0ca686 elementor-widget elementor-widget-heading\" data-id=\"5a0ca686\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OUR VISION OF CATEGORY MANAGEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b351 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"22b351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p aria-level=\"2\"><strong><span class=\"TextRun SCXW106135878 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW106135878 BCX8\">Category<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\"> Management is <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">a profession <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">d<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">at is constantly evolving.<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\"> <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">Our vision is that it starts with formulaic principles and commercial frameworks.  <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">Based on this, a strategic category plan (3-5 years) and\/or annual plan is created. This includes   <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">Among other trends, <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">competitive insights, <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">category development, focal points<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\"> and a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW106135878 BCX8\">roadmap<\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">  for implementation. Next   <\/span><span class=\"NormalTextRun SCXW106135878 BCX8\">the plan must be implemented in cooperation with various departments.<\/span><\/span><span class=\"EOP SCXW106135878 BCX8\" data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span> <\/strong><\/p><p aria-level=\"2\"><span data-contrast=\"none\">What Gwynt can help with:<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sharpening formula principles or commercial frameworks<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Improve data-driven work by implementing tools and training category managers<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Establish or improve processes, such as strategic category plans, annual plans, own brand, item markup, price, promotion<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\">Improve collaboration by clarifying roles and responsibilities<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"auto\">Support in implementing differentiated offerings<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{\"335552541\":1,\"335559685\":360,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"auto\">Interim category management<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":312}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-414d98b5 e-con-full e-flex e-con e-child\" data-id=\"414d98b5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ace08de e-con-full e-flex e-con e-parent\" data-id=\"6ace08de\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137feb elementor-cta--layout-image-left elementor-widget__width-inherit elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"137feb\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.gwynt.eu\/wp-content\/uploads\/Gwynt_Kantoor-30-Michelle-Muller.jpg);\" role=\"img\" aria-label=\"Gwynt_Office-30-Michelle-Muller\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWant to know more?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tContact Michelle Muller, Business Associate at Gwynt.  \n\nm.muller@gwynt.eu\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/meetings.hubspot.com\/MICHELLE-MULLER?uuid=71dad62b-aaf9-450b-9772-c0fc2f935adb\">\n\t\t\t\t\t\tSCHEDULE AN APPOINTMENT IMMEDIATELY\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CATEGORY MANAGEMENT Category development and optimization Increasing distinctiveness and gaining market share, with healthy returns Assortment is one of the key drivers of distinctiveness. Category Management has the important task of keeping the assortment up to date and also achieving targets on sales, margin and market share. \u200bGwynt has extensive experience in category management and [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-252015","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Category management - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/en\/category-management-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Category management - Gwynt\" \/>\n<meta property=\"og:description\" content=\"CATEGORY MANAGEMENT Category development and optimization Increasing distinctiveness and gaining market share, with healthy returns Assortment is one of the key drivers of distinctiveness. 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