{"id":251445,"date":"2026-03-29T18:49:21","date_gmt":"2026-03-29T17:49:21","guid":{"rendered":"https:\/\/www.gwynt.eu\/formula-and-omnichannel\/"},"modified":"2026-07-22T15:19:10","modified_gmt":"2026-07-22T14:19:10","slug":"formula-and-omnichannel","status":"publish","type":"page","link":"https:\/\/www.gwynt.eu\/en\/formula-and-omnichannel\/","title":{"rendered":"Formula and omnichannel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"251445\" class=\"elementor elementor-251445 elementor-251399\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6894e197 e-flex e-con-boxed e-con e-parent\" data-id=\"6894e197\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2162ee0 e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"2162ee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-796d594c elementor-widget elementor-widget-heading\" data-id=\"796d594c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FORMULA AND OMNICHANNEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16a0bb6 e-flex e-con-boxed e-con e-parent\" data-id=\"16a0bb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c7ed18b e-con-full e-flex e-con e-child\" data-id=\"2c7ed18b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43eb5c5d elementor-widget elementor-widget-heading\" data-id=\"43eb5c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your formula as a customer magnet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb2066e elementor-widget elementor-widget-text-editor\" data-id=\"7eb2066e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Being successful in retail or wholesale hinges on the formula. If the formula no longer appeals, you can shut down. Customers want to be surprised and entertained with attractive promotions, convenience and friendly employees who have product knowledge.    <\/p><p>Do you want to continue to excite, inspire and retain customers? Do you have growth ambitions? Then your formula must be ironclad. Relevant, distinctive and always surprising.   <\/p><p>Questions in which we help, for example:<\/p><ul><li>How do we continue to innovate ourselves and thereby surprise our customers?<\/li><li>For my target audience and positioning, what is the ultimate customer journey?<\/li><li>In what ways can I ensure enthusiastic and driven employees?<\/li><li>Do our product range and services still match customer needs?<\/li><li>What is needed to make our organization (more) profitable?<\/li><li>Are there any opportunities for expansion for my formula?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41c0e768 e-con-full e-flex e-con e-child\" data-id=\"41c0e768\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-205f8554 e-flex e-con-boxed e-con e-parent\" data-id=\"205f8554\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-293372c4 elementor-widget elementor-widget-heading\" data-id=\"293372c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Futureproof formula: construction and implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c84a224 elementor-widget elementor-widget-text-editor\" data-id=\"2c84a224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p>Developing and rolling out a future-proof formula is a process that requires careful execution. At Gwynt, this is in good hands. Because of our step-by-step approach, we don&#8217;t overlook anything.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9cacd0 e-con-full e-flex e-con e-parent\" data-id=\"e9cacd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c8e4da e-con-full e-flex e-con e-child\" data-id=\"1c8e4da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f848f3 elementor-widget elementor-widget-be-timeline\" data-id=\"1f848f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"be-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"be-pack timeline \"><li class=\"timeline-inverted\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Step 1 - Customer Insight and Persona Creation<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>Who are our customers and what do we know about them?<\/p>\n<ul>\n<li>Research and analysis of customer behavior<\/li>\n<li>Explore relevant trends and customer insights<\/li>\n<li>Validation of shop feedback using internal insights<\/li>\n<li>Mapping optimizations within the customer journey<\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-right\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Step 2 - Future-Proof Formula Strategy<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>Determine what we want to excel in and make relevant choices.<\/p>\n<ul>\n<li>Review current formula for relevance<\/li>\n<li>Competitive positioning with the Futureproof Formula Model<\/li>\n<li>Making development themes concrete by building block<\/li>\n<li>Activate and support with personalization, data and technology<\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-inverted\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Step 3 - Elaboration and Implementation<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><div class=\"dipl_item_desc\">\n<p>Concrete development of formulaic topics with impact assessment.<\/p>\n<ul>\n<li>Workshops by development theme (possibly with store checks)<\/li>\n<li>Translating themes into concrete initiatives and impact determination<\/li>\n<li>Development of program and subprojects<\/li>\n<li>Decision-making and implementation support<\/li>\n<\/ul>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t \n      <\/ul>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4cf793 e-con-full e-flex e-con e-child\" data-id=\"b4cf793\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78fc010 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"78fc010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From strategy to implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b75198 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0b75198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy development is a process that we carry out shoulder to shoulder with our clients.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8f14e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1f8f14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In outline, we proceed as follows:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97b4a3d e-flex e-con-boxed e-con e-parent\" data-id=\"97b4a3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-320bf8a6 e-con-full e-flex e-con e-child\" data-id=\"320bf8a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45af1322 elementor-widget elementor-widget-heading\" data-id=\"45af1322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Omnichannel: putting the customer first<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b9793 elementor-widget elementor-widget-text-editor\" data-id=\"63b9793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customers expect a consistent proposition and brand experience, regardless of the channel used. If you want to achieve this as a company, it starts with properly creating an omnichannel organization. This seems easy but in practice, it is far from simple.  <\/p><p>Questions we often encounter:<\/p><ul><li>What does the current and ideal customer journey look like?<\/li><li>What does a consistent customer experience across all channels mean?<\/li><li>How do we embed omnichannel processes throughout the organization?<\/li><li>How do we take our omnichannel approach to the next level?<\/li><li>In what ways do we translate our omnichannel into a digital roadmap?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ceb6477 e-con-full e-flex e-con e-child\" data-id=\"3ceb6477\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-297ded8 e-flex e-con-boxed e-con e-parent\" data-id=\"297ded8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-976f3e5 elementor-widget elementor-widget-heading\" data-id=\"976f3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Omnichannel roadmap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26d4ab elementor-widget elementor-widget-text-editor\" data-id=\"c26d4ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p>Developing and rolling out a future-proof formula is a process that requires careful execution. At Gwynt, this is in good hands. Because of our step-by-step approach, we don&#8217;t overlook anything.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d3ce5cc e-con-full e-flex e-con e-parent\" data-id=\"4d3ce5cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0ed02 elementor-widget elementor-widget-be-timeline\" data-id=\"7e0ed02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"be-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"be-pack timeline \"><li class=\"timeline-inverted\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Step 1 - Determine the position<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><h3 class=\"dipl_item_title\"><span style=\"color: #666666;font-size: 14px\">Where do you stand now? We do an initial quick scan to identify bottlenecks through the customer journey. <\/span><\/h3>\n<\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-right\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Step 2 - Determining Direction<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>We set a dot on the horizon or sharpen the current omnichannel strategy.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-inverted\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Step 3 - Setting Up the Program<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>We create a \"Gap analysis\" and a realistic roadmap for realization.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-right\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Step 4 -  <\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>We secure sponsorship, project management and change management.<\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t \n      <\/ul>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a7cd660 e-flex e-con-boxed e-con e-parent\" data-id=\"5a7cd660\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c0d58b6 e-con-full e-flex e-con e-child\" data-id=\"1c0d58b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2beed7 elementor-widget elementor-widget-heading\" data-id=\"6f2beed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to know more about our approach?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495da05e elementor-widget elementor-widget-heading\" data-id=\"495da05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our specialists will be happy to explain our method further in a personal interview.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-699dac49 elementor-widget elementor-widget-text-editor\" data-id=\"699dac49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Please contact Nick Vieberink, Senior Business Associate at Gwynt.<\/p><p>N.Vieberink@gwynt.eu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ff9bfc6 e-con-full e-flex e-con e-child\" data-id=\"7ff9bfc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38dac607 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"38dac607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/Nick-vieberink\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule an appointment right away<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438f0237 e-con-full e-flex e-con e-child\" data-id=\"438f0237\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FORMULA AND OMNICHANNEL Your formula as a customer magnet Being successful in retail or wholesale hinges on the formula. If the formula no longer appeals, you can shut down. Customers want to be surprised and entertained with attractive promotions, convenience and friendly employees who have product knowledge. Do you want to continue to excite, inspire [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-251445","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formula and omnichannel - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/en\/formula-and-omnichannel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formula and omnichannel - Gwynt\" \/>\n<meta property=\"og:description\" content=\"FORMULA AND OMNICHANNEL Your formula as a customer magnet Being successful in retail or wholesale hinges on the formula. If the formula no longer appeals, you can shut down. Customers want to be surprised and entertained with attractive promotions, convenience and friendly employees who have product knowledge. 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