{"id":251445,"date":"2026-03-29T18:49:21","date_gmt":"2026-03-29T17:49:21","guid":{"rendered":"https:\/\/www.gwynt.eu\/formula-and-omnichannel\/"},"modified":"2026-04-06T18:35:34","modified_gmt":"2026-04-06T17:35:34","slug":"formula-and-omnichannel","status":"publish","type":"page","link":"https:\/\/www.gwynt.eu\/en\/formula-and-omnichannel\/","title":{"rendered":"Formula and omnichannel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"251445\" class=\"elementor elementor-251445 elementor-251399\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6894e197 e-flex e-con-boxed e-con e-parent\" data-id=\"6894e197\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2162ee0 e-con-full elementor-hidden-mobile e-flex elementor-invisible e-con e-child\" data-id=\"2162ee0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-796d594c elementor-widget elementor-widget-heading\" data-id=\"796d594c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FORMULA AND OMNICHANNEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16a0bb6 e-flex e-con-boxed e-con e-parent\" data-id=\"16a0bb6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c7ed18b e-con-full e-flex e-con e-child\" data-id=\"2c7ed18b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43eb5c5d elementor-widget elementor-widget-heading\" data-id=\"43eb5c5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Hier typen...\" style=\"font-size: 26px;font-family: calibri, Calibri, Arial, Helvetica, sans-serif\"><span style=\"font-family: Calibri, Calibri, Arial, Helvetica, sans-serif;font-size: 40px\">your formula as a customer magnet<\/span><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb2066e elementor-widget elementor-widget-text-editor\" data-id=\"7eb2066e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Being successful in retail or wholesale hinges on the formula. If the formula no longer appeals, you can shut down. Customers want to be surprised and entertained with attractive promotions, convenience and friendly employees who have product knowledge.    <\/p><p>Do you want to continue to excite, inspire and retain customers? Do you have growth ambitions? Then your formula must be ironclad. Relevant, distinctive and always surprising.   <\/p><p>Questions in which we help, for example:<\/p><ul><li>How do we continue to innovate ourselves and thereby surprise our customers?<\/li><li>For my target audience and positioning, what is the ultimate customer journey?<\/li><li>In what ways can I ensure enthusiastic and driven employees?<\/li><li>Do our product range and services still match customer needs?<\/li><li>What is needed to make our organization (more) profitable?<\/li><li>Are there any opportunities for expansion for my formula?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41c0e768 e-con-full e-flex e-con e-child\" data-id=\"41c0e768\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-205f8554 e-flex e-con-boxed e-con e-parent\" data-id=\"205f8554\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-293372c4 elementor-widget elementor-widget-heading\" data-id=\"293372c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Futureproof formula: construction and implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c84a224 elementor-widget elementor-widget-text-editor\" data-id=\"2c84a224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p>Developing and rolling out a future-proof formula is a process that requires careful execution. At Gwynt, this is in good hands. Because of our step-by-step approach, we don&#8217;t overlook anything.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9cacd0 e-con-full e-flex e-con e-parent\" data-id=\"e9cacd0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c8e4da e-con-full e-flex e-con e-child\" data-id=\"1c8e4da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f848f3 elementor-widget elementor-widget-be-timeline\" data-id=\"1f848f3\" data-element_type=\"widget\" data-widget_type=\"be-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"be-pack timeline \"><li class=\"timeline-inverted\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Stap 1 - Klantinzicht en personacreatie<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>Wie zijn onze klanten en wat weten we over ze?<\/p><ul><li>Onderzoek en analyse van klantgedrag<\/li><li>Verkenning relevante trends en customer insights<\/li><li>Validatie van shopfeedback aan de hand van interne inzichten<\/li><li>In kaart brengen van optimalisaties binnen de customer journey<\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-right\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Stap 2 - Futureproof formulestrategie<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>Bepalen waarin we willen uitblinken en relevante keuzes maken.<\/p><ul><li>Huidige formule toetsen op relevantie<\/li><li>Concurrentie positioneren met het Futureproof Formule Model<\/li><li>Ontwikkelthema\u2019s concretiseren per bouwsteen<\/li><li>Activeren en ondersteunen met personalisatie, data en technologie<\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-inverted\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Stap 3 - Uitwerken en operationaliseren<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><div class=\"dipl_item_desc\"><p>Concrete uitwerking van formule-onderwerpen met impactbeoordeling.<\/p><ul><li>Workshops per ontwikkelthema (eventueel met storechecks)<\/li><li>Vertalen van thema\u2019s naar concrete initiatieven en impactbepaling<\/li><li>Ontwikkelen van programma en deelprojecten<\/li><li>Ondersteuning bij besluitvorming en uitvoering<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t \n      <\/ul>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4cf793 e-con-full e-flex e-con e-child\" data-id=\"b4cf793\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78fc010 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"78fc010\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From strategy to implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b75198 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0b75198\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy development is a process that we carry out shoulder to shoulder with our clients.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8f14e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1f8f14e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In outline, we proceed as follows:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97b4a3d e-flex e-con-boxed e-con e-parent\" data-id=\"97b4a3d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-320bf8a6 e-con-full e-flex e-con e-child\" data-id=\"320bf8a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45af1322 elementor-widget elementor-widget-heading\" data-id=\"45af1322\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Omnichannel: putting the customer first<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b9793 elementor-widget elementor-widget-text-editor\" data-id=\"63b9793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customers expect a consistent proposition and brand experience, regardless of the channel used. If you want to achieve this as a company, it starts with properly creating an omnichannel organization. This seems easy but in practice, it is far from simple.  <\/p><p>Questions we often encounter:<\/p><ul><li>What does the current and ideal customer journey look like?<\/li><li>What does a consistent customer experience across all channels mean?<\/li><li>How do we embed omnichannel processes throughout the organization?<\/li><li>How do we take our omnichannel approach to the next level?<\/li><li>In what ways do we translate our omnichannel into a digital roadmap?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ceb6477 e-con-full e-flex e-con e-child\" data-id=\"3ceb6477\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-297ded8 e-flex e-con-boxed e-con e-parent\" data-id=\"297ded8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-976f3e5 elementor-widget elementor-widget-heading\" data-id=\"976f3e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Omnichannel roadmap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26d4ab elementor-widget elementor-widget-text-editor\" data-id=\"c26d4ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p>Developing and rolling out a future-proof formula is a process that requires careful execution. At Gwynt, this is in good hands. Because of our step-by-step approach, we don&#8217;t overlook anything.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d3ce5cc e-con-full e-flex e-con e-parent\" data-id=\"4d3ce5cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0ed02 elementor-widget elementor-widget-be-timeline\" data-id=\"7e0ed02\" data-element_type=\"widget\" data-widget_type=\"be-timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"be-pack timeline \"><li class=\"timeline-inverted\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Stap 1 - Positie bepalen<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><h3 class=\"dipl_item_title\"><span style=\"color: #666666;font-size: 14px\">Waar sta je nu? We doen een eerste quickscan om knelpunten in kaart te brengen door de klantreis.<\/span><\/h3><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-right\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Stap 2 - Richting bepalen<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>We zetten een stip op de horizon of scherpen de huidige omnichannel strategie aan.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-inverted\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Stap 3 - Programma opzetten<\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>We maken een \u2018Gap-analyse\u2019 en een realistische roadmap voor realisatie.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<li class=\"timeline-right\"> \n\t\t\t<div class=\"tl-circ\"><\/div>\n\t\t <div class=\"timeline-panel\">\n\t\t   <div class=\"tl-heading\">\n\t\t\t <div class=\"tl-content\">\n\n\t\t\t    \n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"be-desc\">\n\t\t\t\t\t\t\t<h2 class=\"be-title\">Stap 4 - <\/h2>\t\t\t\t\t\t\t<div class=\"be-content\"><p>We borgen sponsorship, projectmanagement en change management.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t \n      <\/ul>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4170f460 elementor-cta--layout-image-left elementor-widget__width-inherit elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"4170f460\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.gwynt.eu\/wp-content\/uploads\/Gwynt_Kantoor-41-Nick-Vieberink.jpg);\" role=\"img\" aria-label=\"Gwynt_Office-41-Nick-Vieberink\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWant to know more?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tContact Nick Vieberink, Senior Business Associate at Gwynt.  \n\nn.vieberink@gwynt.eu\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/meetings.hubspot.com\/nick-vieberink?uuid=71dad62b-aaf9-450b-9772-c0fc2f935adb\">\n\t\t\t\t\t\tSCHEDULE AN APPOINTMENT IMMEDIATELY\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FORMULA AND OMNICHANNEL your formula as a customer magnet Being successful in retail or wholesale hinges on the formula. If the formula no longer appeals, you can shut down. Customers want to be surprised and entertained with attractive promotions, convenience and friendly employees who have product knowledge. Do you want to continue to excite, inspire [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-251445","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Formula and omnichannel - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/en\/formula-and-omnichannel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formula and omnichannel - Gwynt\" \/>\n<meta property=\"og:description\" content=\"FORMULA AND OMNICHANNEL your formula as a customer magnet Being successful in retail or wholesale hinges on the formula. If the formula no longer appeals, you can shut down. Customers want to be surprised and entertained with attractive promotions, convenience and friendly employees who have product knowledge. 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