{"id":243744,"date":"2024-03-21T12:16:37","date_gmt":"2024-03-21T11:16:37","guid":{"rendered":"https:\/\/www.gwynt.eu\/solutions\/strategy-development\/"},"modified":"2026-03-11T15:59:32","modified_gmt":"2026-03-11T14:59:32","slug":"strategy-development","status":"publish","type":"page","link":"https:\/\/www.gwynt.eu\/en\/solutions\/strategy-development\/","title":{"rendered":"Strategy development"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.25.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; background_color=&#8221;#ECECEC&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#e14e12 0%|#f39200 100%&#8221; min_height=&#8221;50px&#8221; height=&#8221;50px&#8221; max_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMzAwOCJ9fQ==@&#8221; border_color_bottom=&#8221;#F39200&#8243; global_module=&#8221;243148&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;100%&#8221; background_position=&#8221;top_left&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;0px||0px|1px|false|false&#8221; custom_padding=&#8221;10px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Strategy &amp; innovation<o:p><\/o:p><o:p><\/o:p><o:p><\/o:p><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ECECEC&#8221; min_height=&#8221;103.2px&#8221; custom_padding=&#8221;22px||14px|||&#8221; border_color_bottom=&#8221;#F39200&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;100%&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Strategy Development<\/h1>\n<h2>Building future-proofing<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;33px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Successfully navigating a rapidly changing world<\/h3>\n<p>Maintaining a consistent course as a company is difficult in today&#8217;s world. Markets are changing rapidly under the influence of new technologies, business models, entrants and laws and regulations.<\/p>\n<p>Innovations also have an increasingly shorter life cycle, which means that markets are rapidly becoming saturated. Consequence? A continuous search for relevance and profitability.<\/p>\n<p>Enough reason to devote time and energy to answering fundamental questions, such as:<\/p>\n<ul>\n<li>How will my customer, market and chain change in the near future?<\/li>\n<li>What impact does sustainability and new legislation have within this?<\/li>\n<li>What does this mean for the competition and my distinctiveness?<\/li>\n<li>What options follow from this for further sharpening our positioning?<\/li>\n<li>What competencies do we need to develop or strengthen for this?<\/li>\n<li>How do we do that and achieve a healthy revenue model that way too?<\/li>\n<li>How do we achieve support with all stakeholders?<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gwynt.eu\/wp-content\/uploads\/Gwynt_Kantoor-69-scaled.jpg&#8221; title_text=&#8221;Gwynt_Office-69&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ECECEC&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Strategy development according to Gwynt<o:p><\/o:p><\/h2>\n<p style=\"text-align: center;\"><strong>Strategy development is customized. Your market position and the life stage of the market are determining factors.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Are you a market leader in a mature market? Then you have an interest in a well thought out and supported long-term strategy. But are you a niche player in a highly disruptive market? Then different criteria often apply to your strategy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>What makes it extra complex? Companies are often not homogeneous. Many organizations operate in different markets, with different propositions. Differentiation in strategy is then essential.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#28367b 0%|#006fb9 99%&#8221; custom_padding=&#8221;35px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;13%&#8221; background_position=&#8221;top_left&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Rob Klifman&#8221; job_title=&#8221;CEO &#8221; company_name=&#8221;Construction size&#8221; use_icon_font_size=&#8221;on&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span>Gwynt does not stop at creating the strategy, but continues to implement it.<\/span><\/h3>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Strategy development: two tracks<o:p><\/o:p><o:p><\/o:p><\/h2>\n<p style=\"text-align: center;\"><strong>In practice, we distinguish two tracks:<\/strong><strong> <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gwynt.eu\/wp-content\/uploads\/Strategieontwikkeling.png&#8221; title_text=&#8221;Strategy Development&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Systematic<\/h4>\n<p>Planned strategy process, in which we work step by step with a broader group of stakeholders to develop a supported ambition, goals and detailed plans.<\/p>\n<p>The systematic track is essential for larger companies in a mature market.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Pragmatic<\/h4>\n<p>A strategy process in which we focus primarily on a supported purpose and corresponding organizational design, without tripping over uncertain details.<\/p>\n<p>The pragmatic track is effective at the end and beginning of the market life cycle. These are phases of innovation and renewal.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ECECEC&#8221; custom_padding=&#8221;||39px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">From strategy to implementation<\/h2>\n<p style=\"text-align: center;\"><strong>Strategy development is a process that we carry out shoulder to shoulder with our clients. In outline, we proceed as follows:<\/strong><\/p>\n<p>[\/et_pb_text][dipl_timeline select_timeline_layout_option=&#8221;dipl_timeline_right&#8221; global_timeline_icon_color=&#8221;RGBA(255,255,255,0)&#8221; global_icon_fill_color=&#8221;RGBA(255,255,255,0)&#8221; global_timeline_icon_font_size=&#8221;1px&#8221; global_icon_shape=&#8221;use_circle&#8221; global_icon_shape_color=&#8221;#F39200&#8243; global_icon_shape_fill_color=&#8221;#F39200&#8243; timeline_bar_color=&#8221;#F39200&#8243; timeline_bar_fill_color=&#8221;#F39200&#8243; global_timeline_background_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_timeline_header_text_color=&#8221;#28367B&#8221; global_timeline_date_font=&#8221;Calibri Bold|700|||||||&#8221; global_timeline_date_text_color=&#8221;#666666&#8243; animation_style=&#8221;zoom&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][dipl_timeline_item timeline_title=&#8221;Common belief&#8221; display_time=&#8221;on&#8221; timeline_custom_time=&#8221;1.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_timeline_date_text_color=&#8221;#F39200&#8243; background_color=&#8221;#ffffff&#8221; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#ECECEC&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Why do we want to be successful? Who are we doing this for? And to what extent is there (still) potential to actually do this? If this basis is not convincing, then existence is threatened.<\/p>\n<p>[\/dipl_timeline_item][dipl_timeline_item timeline_title=&#8221;Develop competitiveness&#8221; display_time=&#8221;on&#8221; timeline_custom_time=&#8221;2.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_timeline_date_text_color=&#8221;#F39200&#8243; background_color=&#8221;#ffffff&#8221; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#ECECEC&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>What building blocks contribute to our ambition? By benchmarking against direct competitors, we create a clear picture of challenges and opportunities. What innovations, competencies and partnerships make it possible to develop a real lead? What does this require in execution?\u00a0How do we direct this?\u00a0<\/p>\n<p>[\/dipl_timeline_item][dipl_timeline_item timeline_title=&#8221;Choices and roadmap&#8221; display_time=&#8221;on&#8221; timeline_custom_time=&#8221;3.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_timeline_date_text_color=&#8221;#F39200&#8243; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#ECECEC&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>We help make the right decisions, create a business plan, line up projects and set up monitoring.<\/p>\n<p>[\/dipl_timeline_item][dipl_timeline_item timeline_title=&#8221;Implement&#8221; display_time=&#8221;on&#8221; timeline_custom_time=&#8221;4.&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_timeline_date_text_color=&#8221;#F39200&#8243; background_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#ECECEC&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>A strategy is effective only when successfully implemented. Ultimately, the human side of change is critical. Gwynt knows how to get people and teams moving.<\/p>\n<p>[\/dipl_timeline_item][\/dipl_timeline][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gwynt.eu\/wp-content\/uploads\/Gwynt_Kantoor-100-Joris-van-den-Hurk.jpg&#8221; title_text=&#8221;Gwynt_Office-100-Joris-van-den-Hurk&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Want to know more?  <o:p><\/o:p><\/h3>\n<p>Contact Joris van den Hurk, Partner at Gwynt<\/p>\n<p><a href=\"mailto:j.vandenhurk@gwynt.eu\">j.vandenhurk@gwynt.eu<\/a><br \/>+31(0)6 261 089 69<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategy &amp; innovationStrategy Development Building future-proofingSuccessfully navigating a rapidly changing world Maintaining a consistent course as a company is difficult in today&#8217;s world. Markets are changing rapidly under the influence of new technologies, business models, entrants and laws and regulations. Innovations also have an increasingly shorter life cycle, which means that markets are rapidly becoming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":243711,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-243744","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy development - Gwynt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gwynt.eu\/en\/solutions\/strategy-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy development - Gwynt\" \/>\n<meta property=\"og:description\" content=\"Strategy &amp; innovationStrategy Development Building future-proofingSuccessfully navigating a rapidly changing world Maintaining a consistent course as a company is difficult in today&#039;s world. 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