{"id":243685,"date":"2024-05-21T09:22:30","date_gmt":"2024-05-21T09:22:30","guid":{"rendered":"https:\/\/www.gwynt.eu\/category-management\/"},"modified":"2025-08-08T11:05:43","modified_gmt":"2025-08-08T11:05:43","slug":"category-management","status":"publish","type":"page","link":"https:\/\/www.gwynt.eu\/en\/category-management\/","title":{"rendered":"Category management"},"content":{"rendered":"

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Strategy & Innovation<\/h3>\n

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Category management<\/h1>\n

Category development and optimization<\/o:p><\/o:p><\/h2>\n

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Increasing distinctiveness and gaining market share, with healthy returns<\/o:p><\/h2>\n

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Assortment is one of the key drivers of distinctiveness. Category Management has the important task of keeping the assortment up to date and also achieving targets on sales, margin and market share. <\/span> <\/span><\/p>\n

\u200b<\/span>Gwynt has extensive experience in category management and we understand the daily hectic nature of retail and supplier-side operations. We provide support on various issues, when necessary also as (interim) category manager or project manager. Conceivable topics include creating a strategic plan, improving processes, promoting cooperation between departments or customer-supplier and accelerating innovation processes. <\/span><\/p>\n

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Why category management?<\/span><\/b> <\/span><\/p>\n