Michelle has a passion for consumer behavior and is energized by business development. Michelle is analytical and likes to think in terms of opportunities. She believes it is important to work from strategy to concrete actions so that a plan is actually realized.
Michelle studied Business Economics and Marketing Management at Tilburg University. She then gained extensive experience at Jumbo in category management. In addition to her work, she attended the advanced food commerce program at EFMI. In her free time, she is busy with her family, but she also enjoys music and spending time with friends.