7 April 2020


Dutch family owned supplier of fresh food, fastgrowing and international presence. Specialised in the development, sourcing and distribution of concepts in different sales channels. This implies working for worldwide A-brands, retail, foodservice and quick service restaurants.


The challenge was to prepare the organisation for the next generation of owners in a fast moving market and to recalibrate the strategy for further growth.


First, the company’s mission and (family) values ​​were sharpened, and then the strategy was recalibrated and clear objectives were formulated. Based on this new and adjusted strategy, an optimised organisational chart with expansion at ‘strategic spots’ was implemented. The required investments were justified by a calculated business case.


A decisive organisation capable of adjusting in a fast growing and quickly changing market and a clear commercial focus for the coming three years. In addition, improved cooperation and better division of tasks between the various disciplines within the company will lead to a significant increase in the number of innovations in coming years.

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