21 September 2021


Our customer is a fastgrowing retailer in personal care, drugstores and pharmacy. The CEO-owner was elected entrepreneur of the year 2019 in his home-own country. The company has owned outlets in Belgium, France and Italy and is pursuing a European expansion policy. The retailer is focused on discount, value and price and distinguishes itself by a deep and broad assortment. The company owns warehouses and a web-shop.


After a period of explosive growth, the company needs to extend its logistics capabilities and infrastructure. Professionalisation is necessary in organisation, processes and systems. A new distribution centre of 15,000 m2 has been hired and the move will be used to review lay-out, handling systems, processes, systems and organisation within the supply chain. Gwynt was asked to work out the best working processes, lay-out and set-up of the distribution centre and come up with a plan to deal with the targeted growth in the most efficient way.


Gwynt started with a large numer of analyses on assortment, replenishment order and customer sales data to develop the ideal storage and handling concept for the new warehouse. Based on an extended number of (service level) criteria, the physical lay-out was drawn and the operating model was developed: processes, information flows, WMS configuration and equipment. Finally a business case was made and a movement plan was detailed including further optimisations within the supply chain.


The plan was validated by the CEO and project team. A lay out was defined matching with the family grouping and lay-out of the outlets providing sufficient flexibility for the future. The warehouse was configured based on eight different physical flows and is driven by minimisation of distances and handling activities. Out of five scenario’s the most optimal was chosen and requirements for the WMS were defined and selected. The movement plan was validated and project management has been set up and is working on the implementation.

Customer Voice

Peter Bos, CIO Medi-Market Group and supply chain director Medi-Supply talks to Valuechain.be about this major logistical challenge and the collaboration with Gwynt. “As far as the layout of the new warehouse is concerned, we ended up with Jan De Kimpe via Gwynt. He helped us a lot to map out the logistic flows and processes in the first place. For this purpose, he first conducted a thorough analysis of our data. With his help, we then worked out a number of scenarios based on our growth ambitions. This is how we finally came up with a layout that is optimally tailored to our current and future needs.”
Interested in the full dutch article continue reading at: Organiseren op de groei – Value Chain

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