20 March 2019

Categories: Family Businesses


Dutch family-owned business with two supermarket formats, one A-brand discount format and one full-service supermarket format, with a turnover of more than 3 billion euros.


The food retail market is becoming increasingly dynamic and competitive. Distinctive propositions are necessary in order to compete. The management has asked Gwynt to challenge and improve the current positioning and formats, to make the (financial) consequences visible, to create support among all stakeholders and to translate the chosen positioning into concrete action plan.


Gwynt assisted the managing board in redefining the positioning and improving the formats. A scan was made of the European market and successful formats by means of store visits and desk research. The format cornerstones have been analyzed for both formulas and a format plan has been developed, including a concrete implementation roadmap. Gwynt has supervised the process with management and supervisory board members.


Agreement on (executive) board level on the way to go. Clear vision on both formats of how to regain distinguishing shop formats. Translation of positioning to all format cornerstones, including improvement projects and concrete financial (growth) objectives. Vision has been translated into concrete action plans for the short-term to increase turnover and market share.

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