Creating ‘healthy’ change for the long term, that’s what drives Pieter. Because of his great interest in what moves people in combination with a broad commercial experience, he gets a lot of energy out of answering positioning questions. He is also described as an flip-thinker, bridge builder, team player and fixer.

After studying International Business at Tilburg University, Pieter has fulfilled various roles in purchasing, sales, trade marketing and category management at Jumbo, Campofrio, Kimberly-Clark and Superunie. Besides his work, he spends a lot of time with his family, listening to music and sports.