Always looking for better solutions is something that keeps Bas busy. With the goal of helping companies to be just that little bit more successful. Bas is both strategically and analytically strong and, thanks to his broad experience, also pays a lot of attention to practical implementation. In his spare time he spends a lot of time with his family of three children and is always looking for new music and nice places to go for a nice bike ride, a walk or just a nice bite to eat. Bas grew up in the supermarket and, after completing his studies in Econometrics at Tilburg University, spent the first ten years working in various commercial positions within retail organizations such as Jumbo Supermarkets and Impact Retail. After this he gained a lot of consultancy experience in the field of market research and advice for food organizations.