27 January 2022
Fast-growing franchise formula in building materials aimed at professionals with a healthy return and a unique and successful proposition.
With a view to further growth this client is looking for opportunities for further expansion, in which internationalization is also being investigated.
Our team has started with a preliminary research based on store checks, expert interviews and desk research to obtain an indication of market size, target groups and providers present. Subsequently, a large-scale quantitative survey was conducted among consumers and professionals to obtain a reliable picture of market size, structure and potential.
The next step was aimed at determining the formula fit with the potential target group. In order to do this, test purchases and group discussions were organized to determine needed refinements in formula building blocks.
This market research has provided clear insight into the size of the market and market segments, including competition, regionality, assortment, price level, target groups, needs and customer journey.
In addition, our team has made solid recommendations for possible market entry scenarios in terms of formula format, building blocks and regions.